In recent years, Sony has often announced new cameras at its Creative Space events, usually held in late October or early November. But this year Sony seems to not have planned such an event. It might be that in very last minute they will announce it but this is really odd and a sign that they might have NO camera ot announce this year? If you happen to have some info about that please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

As I reported last week, the Sony A7V will be launched in the first quarter of 2025. The Sony A1II will also be on the market in 2025. But I’m keeping my fingers crossed that there’s something I don’t know yet and we might get an announcement in October-November, like every year!

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Past Creative Space coverage:

Creative Space 2023
Creative Space 2022
Creative Space 2021 (online event)
Creative Space 2020 (online event)
Creative Space 2019

DJI announced the new impressive Osmo Action 5 that is already in Stock(!) at Amazon, BHphoto, DJI, Adorama, WexUK, FotoErhardt. A hands-on report can be read at Explora.

OK, this is not yet a competitor for a Sony camera. But DJI has once again shown us how to make impressive new devices. And if the rumors about the development of a mirrorless FF camera are true, Sony (and all other Japanese companies) should be really worried!

P.S.: And I still wonder why Sony is not present in this market…

The new flash is now in Stock at BHphoto, Amazon and Adorama.

• Includes Speedlite & Bare Bulb Heads
• Wireless Sync with Optional X3 Trigger
• Compatible with Most TTL Systems
• 200Ws, 1/512 to 1/1 Power Output
• Up to 500 Full-Power Flashes
• Flash Duration: 1/272 to 1/23,500 sec
• 0.01-1.8 sec Recycling Time, HSS Support
• Heads with Bi-Color LED Modeling Light
• Upgraded TFT Screen for Onboard Control
• Includes Battery & Charger

Why this lens is PERFECT for the Sony A7C II

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Scanning Film: A Buying Guide (Explora).
Best Lightroom Alternatives in 2024 (42West).
Thypoch ‘Eureka’ 50mm f/2 lens review (Christopher Frost)
Sony Creator Profiles – Pro Wildlife Content – Live Workshop + Q&A (ProAV TV).
The Best Websites for Storing Photographs (ThePhoBlographer).
Tether Tools Announces TetherGuard LeverLock Plate (Explora).
What Is the Golden Ratio in Photography? (42West).

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Sony published their 2024 corporate report. According to their own research, they claim to be the market leader for mirrorless full-frame cameras. Another interesting piece of information is that the lens business is more profitable than the camera business:

The chart shows that the growth potential in the cinema camera segment is somewhat greater than for mirrorless cameras. The smartphone and TV business is still struggling.

In the area of image sensors, Sony will increase its global share to 53% (compared to 49% in 2022).

The goal is to get 60% of the market by 2025 as they expect smartphone camera sensors to growth in size:

In the report Sony also mentioned their new C2PA standard:

Addressing the issue of fabricated images and AI-generated fake images spreading worldwide is a grave challenge, especially on the journalistic frontline in terms of transparency and credibility. To address such issues, the ET&S segment complies with C2PA* specifications and provides its Camera Authenticity Solution to verify image authenticity for media professionals, made possible using Sony’s in-camera digital signature technology. This technology is expected
to be introduced to a few select news agencies first, then incrementally expanded to be offered to all of them.

And that’s it for the camera business. Overall, the company is healthy and the forecasts are positive. Now we just need to see some new camera announcements :)