For the next three days BHphoto has a ton of deals running on their MegaDealZone page (Click here). You can find all Sony camera, lens and accessory deals on this page.
Some special mentions:
This lens will soon get a replacement
One trusted source told me on February 26 we are getting these lenses:
He confirms he heard “whispers” about a new 85mm f/1.2 Full Frame lens too but he got no confirmation if this lens will be announced on the same day, or be a development announcement. Also not sure if this is L-mount only or also E-mount.
Another NEW source told me there is also an APS-C zoom lens coming. But I have no specs about this lens yet.
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Save 200 Euro on the excellent Sony 24mm f/1.4 GM lens sold by Amazon Germany (Click here).
Here are more discounts:
Sony Europe deals at Amazon DE, Fotokoch, Fotoerhardt, Calumet, Amazon UK, WexUK, Clifton, Amazon FR, Amazon IT, Amazon ES, Amazon NL.
Great news, everyone! Sony has just registered a new camera in China. The code is “WW847606” and this is what we’ve learned from the information shared by Sony:
I have heard from reliable sources that the FX3II is indeed ready. So my personal guess (not a 100% confirmed rumor) is that it could be the Sony FX3II with a new, partially stacked low-resolution sensor. The Nikon Zr and Canon C50 are more affordable and, in many ways, outperform the FX3, which is now four years old. So it simply makes sense for Sony to announce this camera.
But as I said, I don’t have 100% confirmation from multiple reliable sources yet, and what makes sense in my head may not make sense to Sony :)
What are the other candidates?
I think the Sony A7rVI will most likely be announced in October/November, while I haven’t heard anything about a new A7sIV. There’s also a small chance that it could be the ZV-E1II, the A6900, or the A7cII, but again, I have no information.
Now let me know what you hope to see, and in the meantime, I’ll try to get 100% confirmation on this new camera and its possible specs. Stay tuned!
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To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!
To not miss any new rumor subscribe our Newsletter:
Social Networks:
Tamron has published its full 2025 financial report. Sales and forecasts are down, but Tamron still plans to launch 10 lenses in 2026. However, it is important to note that this number includes several versions of the same lens with different mounts. So the number of truly “new” lenses could be 3 or 4.
Here is the info about their market share:
And this their info about shipments:
Yodobashi listed the Top 10 Best-Selling cameras in second half of January:
And Kitamura listed the Top 10 Best-Selling camera for the whole month of January:
