Great news from Tamron: By 2026 they will launch 10 new lenses per year!

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Tamron has announced its annual financial results (January to December 2024). In its new mid-term plan, the company revealed plans to increase the pace of new lens releases from the current 6-7 per year to 10 per year by 2026. In addition, the company will proceed with establishing a sales structure for four mounts (E mount / Z mount / RF mount / X mount).

Sony holds a stake of 14.99% Tamron (Source here). If Tamron is doing well, Sony is also doing well. Tamron had to revise the forecast upwards(!) because they expect more sales than planned:

Now I do hope some the exciting patents will make it into reality:

  • 24-110mm f/4.0
  • 25-50mm f/2.0
  • 28-100mm f/2.8
  • 28-120mm f/4.0
  • 28mm f/1.4
  • 30mm f/1.4
  • 35mm f/1.4
  • 40mm f/1.4
  • 50mm f/1.4
  • 75mm f/1.4
  • 60mm f/2.0 macro
  • 70-130mm f/2.0
  • 90mm f/2.8 macro
  • 135mm f/1.8
  • 150mm f/2.8 macro
  • 180mm f/3.5 macro
  • 200-600mm f/5.6
  • 200-800mm f/6.3
  • 350mm f/4.5
  • 200-400mm f/4.0
  • 200-800mm f/5.6
  • 13mm f/1.8 (APS-C)
  • 18-55mm f/3.5-5.6 (APS-C)
  • 18-500mm f/3.5-6.5 (APS-C)

The 70-130mm f/2.0 sounds very interesting to me! What do you like to get?


Found via DClife

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100% confirmed: Sony product announcement on 26 February…. and presentation of the Sony A7V shortly afterwards?

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Sources confirmed that Sony has scheduled a press event for February 26 at around 3-4pm London time. So far I am sure they will announce two new lenses:

But today TWO sources alerted me to another announcement from Sony coming relatively soon after the CP+ show!

According ot the sources this is some “MAJOR” stuff. I still don’t have 100% confirmation but we might get this:

Remember that Sony has already officially registered a new camera in China in December. Normally it takes up to 4 months for this registered camera to be officially announced. So my MATH says max April we should have a new camera.

I am working to get reliable info on both announcements….if you have RUMORS to SHARE use this contact box or contact me via sonyalpharumors@gmail.com. Thanks!

Stay tuned!

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Next stock of Sony A1II will ship in April only

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If you order the Sony A1II today you are likely to get it in April only according to the latest update posted on Adorama. No US or European store has any A1II in Stock right now:

Sony A1II at BHphoto, Amazon, Adorama, BestBuy, FotoErhardt, FotoKoch, Calumet, WexUK, Clifton, CameraPro. Sony Australia.

I wonder if the reason for this is high demand (as reported by Sony) or if there is a supply chain issue that is slowing down camera production.

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Sony Tidbits…

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Why I’m Sticking to One Camera for a Year and You Should Too

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Nanlite’s PavoSlim 240CL 4×1 Panel Provides Unique RGB Possibilities (Explora).
Best Laptops for the Digital Nomad (42West).
The Sony RX100 VII is now more than five years old, but is Sony even planning to upgrade the beloved compact? (DigitalCameraWorld).
TTArtisan 35mm F1.8 II review at SonyAlpbaBlog.
Sony A1II test at Japanese DC.watch.
Give the Gift of Memories with Photo Prints (42West).
Outdoor-Friendly Bags for Landscape Photography (Explora).

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