Alphagvrd launched this new E-mount sensor cap with built-in Airtag support. You can preorder it now (Click here) with a 15% discount using the checkout code “Creative Weapon”.
Reminder: Since last week you get the 4-Pack Airtags for $64 only at Amazon (click here). I use them to track all my gear with these tools.
300-600mm lens at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
Darek Dariuszbres tested the Sigma 300-600m lens and concluded:
Technological masterpiece , a top-shelf telephoto lens, which includes 500 4 and 600 4 class primes. Bright, fast, sharp throughout the entire range, universal, giving plastic frames, stuffed with the latest technologies and… above average sexy!
And this is a review from Seth Miranda from Adorama:
Both Sigma Lens Preorder links:
300-600mm lens at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
16-300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
16-300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
The new Sigma 16-300mm lens launch got a bit undermined by the gorgeous 300-600m launch and the curios BF camera. Chris from PetaPixel tested this lens and concluded:
I expected the optical issues that are inherent to the design of a superzoom and despite them, still had a wonderful time traveling with the 16-300mm lens. All’s well that ends well when you go through your photos and treasure the results.
Both Sigma Lens Preorder links:
300-600mm lens at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
16-300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.
A $180 Lens Has No Business Being THIS Good
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
A Guide to Filters for Lenses (Explora).
The Best Photo Editing Software in 2025 (42West)
Adapting Vintage Lenses to your Mirrorless Camera (Fotodiox).
Samyang + Schneider-Kreuznach | 14-24mm F2.8 FE vorgestellt [Deutsch] by ValueTech.
Sony FE 300mm F2.8 GM OSS Review (Kitamura).
What Photographers Wish They Knew Before Their First Lunar Eclipse Shoot (42West)
How to Choose a Tripod for Wildlife Photography (Explora).
Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group
Until 30 March, you can save 30% on your Luminar purchase (click here) when you use our checkout code ‘SAR30’.
More hot deals:
Recently I leaked the first image of the new FujiFilm GFX100RF (my video is here) and of the Hasselblad X2DII (my video is here). Both will use the well known Sony 102Mp sensor.
And this once more reminds of the fact, that I would love Sony making a medium format system camera too. And if patents are any indications than if Sony would go medium format they would really do it differently than competition:
Final take:
But I think the curved sensor tech is still far out and if Sony would go medium format now they would use the regular flat sensors. Their latest sensor for the 53x40mm sensor size have 150MP and 250MP resolution. For the 44x30mm sensor size sonny released a new 126MP global shutter sensor. Still, so far I got no indication Sony plans to enter the medium format world.
In my opinion, they should do it because it would open up a new mounting system for them to develop potentially exciting cameras and lenses that they can sell at a higher margin than full frame. What are your thoughts on this?
The Nikkei newspaper has published an article about the current state of digital camera shipments based on data from CIPA. Digicameinfo had access to the article behind the paywall and wrote this summary:
It seems that China’s Generation Z is the driving force behind the recovery of the digital camera market, so we may see an increase in cameras aimed at this generation in the future.
