Just announced: New Tamron 90mm f/2.8 Di III VXD Macro

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You can preorder it now at Amazon, BHphoto, Adorama, FotoErhardt, WexUK. Full presentation on Explora. Full review on SonyAlphaBlog.

TAMRON 90mm macro — 45 years of evolution and continual refinement

In 1979, TAMRON unveiled its groundbreaking 90mm macro lens, SP 90mm F/2.5 (Model 52B). During that time,the use of macro lenses was mainly limited to the copying of documents. When photographers were clamoring for a mid-telephoto lens with a short MOD (Minimum Object Distance), TAMRON delivered a truly revolutionary product. The Model 52B combined macro functionality with stunning bokeh and exceptional image quality, making it a versatile choice for general photography. Nicknamed “Tamukyu,” a portmanteau of two Japanese words, it quickly gained acclaim, particularly among nature photographers and portrait enthusiasts.
TAMRON continued to innovate in response to evolving photographic needs, releasing subsequent models such as the SP AF90mm F/2.8 Di MACRO 1:1 (Model 272E) and SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004). In 2016, TAMRON launched theSP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F017), a further refinement of the Model F004. The digital-compatible coating technology, combined with its soft, natural bokeh and sharp detail rendering, continues to be favored by many photographers today.
Fast forward to 2024, the 45th anniversary of the first generation. TAMRON proudly introduces a highly anticipated mirrorless version of this iconic 90mm macro lens, the 90mm F/2.8 Di III MACRO VXD (Model F072). This lens continues TAMRON’s legacy of beloved brilliant performance with cutting-edge technology to forge a new chapter in the history of TAMRON’s 90mm macro lens.

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Important message to the source: Yes, I knew about the announcement :)

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An important source just sent me a message through the contact form. I can only answer him back through this post on SAR:

Last week I got the SAME info about the MAJOR announcement. So thanks for confirming it ;)

To SAR readers: Be patient, will share the info as soon as I CAN and after further discussion with sources to get additional details. All you have to know is that this is 100% GOOD news ;)

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Viltrox 28mm f/4.5 pancake will be launched on September 29 on Indiegogo

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On September 29, Viltrox will launch the 28mm f/4.5 FE Pancake lens on Indiegogo. This is a lens that I really want to test. It’s rare to get a lens like this with autofocus and decent image quality. Are you also considering getting a lens like this?

Viltrox 28mm f/4.5 VCM pancake lens specs:

  • Full Frame
  • Autofocus (VCM  coil motor)
  • Minimum shooting distance: 0.32m.
  • all-metal built
  • no manual focus ring
  • has a lever with built-in cap to close the lens
  • Price is $99
  • Launch on September 29
  • Sony E and Nikon Z

 

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Sony Tidbits…

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Sony Alpha A9 III – 4 weeks real world usage | 200-600 G, 300 GM,70-200 GMII | Birds, Surfers, Foxes

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
What to Consider When Buying a Video Tripod (Explora).
Packing For Outdoor Photography: What’s In My Bag with Ryan Field (42West).
Sony Alpha A9 III – 4 weeks real world usage (Michael Schaake)
This Cheap Lens Is Impossibly Good – TTArtisan 56mm F1.8 (Robin Wong).
Ulanzi 27mm f2.8 AF review at SonyAlphaBlog.
7 Tips for Better Wildlife Photos (42West).
The Best Workflow and Accessories for the Sony BURANO Cinema Camera (Explora).

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