Note: In this video I don’t mention the 1 inch sensor info that Fujirumors posted right after I published it

What happens if you turn the Sony RX100 on its side? You get this new FujiFilm camera that will be launched in 2025! Yes, Fuji will announce a new camera with a VERTICAL Sony 1-inch sensor. I guess the idea is to make this camera for “creatives” who usually only post vertical images and videos.

The “portrait” sensor allows them to frame the image properly and get photos/videos that can be shared immediately. Now I am an “old” photographer and am not at all interested in such a camera. But I applaud Fujifilm for at least trying to get the attention of these “influencers”. Sony, on the other hand, will probably not embark on such an adventure.

You still save big on Lexar storage and SD cards at Amazon (Click here).

Sony camera deals:

• $400 off on the Sony A7rV at Amazon, BHphoto, Adorama.
• $300 off on the Sony A7III at Amazon, BHphoto, Adorama.
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.
• $300 off on the Sony A7sIII at Amazon, BHphoto, Adorama.
• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $300 off on the Sony A7c at Amazon, BHphoto, Adorama.
• $200 off on the Sony A6600 at Amazon, BHphoto, Adorama,
• $100 off on the Sony ZV-E10 at Amazon, BHphoto, Adorama.
• $150 off on the Sony A6400 at Amazon, BHphoto, Adorama.

Sony lens deals (selection):

• $200 off on the Sony 24-105mm G at Amazon, BHphoto, Adorama,
• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.
• $100 off on the Sony 24-70mm GM at Amazon, BHphoto, Adorama
• $100 off on the Sony 70-200mm GM at Amazon, BHphoto, Adorama

Two popular Kickstarter projects:

• Preorders of the new Peak Design Outdoor Bag are skyrocketing on Kickstarter (Click here). This is crazy!
• The new UNiFyDrive UTS is now available for preorder on Kickstarter (Click here)

is the Laowa 10mm F2.8 perfect for this?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
LUMIX S9 VS Sony E10ii (BEST Small Camera) by Matthew Dangyou
LOVE Photography but HATE Video? These Are the Cameras to Get (PetaPixel).
7 Artisans Hope Cine S35 lenses review at SonyAlphaBlog.
Zhiyun Lights in Full Color with the Cinepeer C100 RGB LED Bar (Explora).
Is Lumix S9 The Smallest Full-Frame? – Sony A7C II vs. Lumix S9 – Size Comparison (Camera Mellow).
Journalism Photography: The Role of Photography in Movements (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Matt Granger wants Sony to make a successor for those four cameras:

• Sony RX100
• Sony RX0
• Sony A7sIII
• Sony RX1rII

I would like to get a new full frame RX as it would be pretty much without competition in its price range. What would be your choice?

On October 14 Venus Optics will announce two new lenses:

• 55mm f/2.8 Tilt Shift lens for Sony Full Frame cameras
• 100mm f/2.8 Tilt Shift lens for Sony Full Frame cameras

It has ±12mm of movement and ±10° of tilt. No info on pricing yet. Thoe look like nice lenses but I would have loved to get a wider end version too for proper architectural photography.

Here are the first images of the lenses:

The new 3.0 firmware for the Sony A7rV is again available (Source Sony)

Sony added this note:

We suspended the Ver. 3.00 software release on 09-13-2024 due to some products failing to update. However, after taking the necessary measures, we resumed the release on 10-09-2024. We apologize for any inconvenience this may have caused. If your camera successfully updated to Ver. 3.00, you may continue using it without issue. (Added on 10-09-2024)

UPDATE: Also the FX3 firmware is available (Source Sony)