New Sony Full Frame camera coming on March 26!!!

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Sony just published this teaser for a new camera launch on March 26. And here are the things you have to know…let’s start with the FACTS:

  1. This cameras is a new Full Frame E-mount cine focused model
    The teaser itself shows an E-mount Full Frame camera. And the teaser is sent by Sony professional which is the cine division.
  2. This is a compact camera
    The teaser says it’s “small” and shoots big
  3. Announcement on March 26 at 2pm GMT time

THE RUMOR

A few weeks ago, I told you that Sony had postponed the launch of the Sony A7V and was instead expecting to launch another E-mount camera that is more of a ‘niche’ product. The source said it won’t be a Sony FX3 successor. I do not have specs to share yet but my hope is that it uses the same Sony A9III global shutter.

THE ONE CURIOUS DETAIL

The official Sony teaser video also contains this detail:

Now let me know in the comment system what you think this is ;)

If you have rumors to share send me a message using this contact box, SIGNAL, Telegram, or at sonyalpharumors@gmail.com. Thanks!

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Tamron says tariffs will have little effects as 85% of the production have been already moved out of China

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During a Q&A Tamron was asked about the effects of tariffs:

We will be affected to some extent by the increase in tariffs on China, but in response to the increase in tariffs on China during the previous Trump administration, we have been gradually transferring production of the affected parts from China to Vietnam since then. The company’s own brand, as shown in the photo, will be particularly affected, but for our own brand, we will leave some models produced in China and have already transferred about 85% of production to Vietnam and Aomori outside of China, so we believe the impact will be minor.

I wonder how much Sony will be effected by this. Sony does produce most Alpha cameras in Vietnam but I guess there is a chance Tariffs on Vietnam and also Japanese products might be coming too.

Important note: Leave out politics in the discussion. I don’t care about reading your political position. This is purely about a discussion about economic effects on the camera industry. Every political comment will be removed. Every reasonable economic discussion is ok.

via DClife

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Sony Tidbits…

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All I Need for Photography in 2025

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Choosing a Camera for Wildlife Photography (Explora).
The Pros and Cons of Using Color Gels vs RGBW LEDs for Photography (42West).
How Fujifilm Beat Canon, Sony, and Nikon Effortlessly (ThePhoBlographer).
Meike 55mm f/1.8 Pro vs Lumix S 50mm f/1.8 review by Richard Wong.
New Petzval 24mm, 35mm, and 135mm lenses spotted by Getnavi.
Softbox Basics: Creating Perfect Light (42West).
Macro on a Budget: Extension Tubes (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

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Lowest price ever on the Samyang 135mm f/1.8 FE lens…now $622 only!

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The Samyang/Rokinon 135mm f/1.8 FE lens now sells for its lowest price ever at $622 on Amazon and BHphoto.

More hot deals:

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Sony Tidbits…

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Sony A1 II – Is it worth to upgrade?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Lowepro Announces Versatile ProTactic III Backpacks and Slings (Explora).
Choosing Your First Camera Lens: Buying Guide for Beginners (42West)
Zeiss Otus ML – sample shots (Lenstip).
Viltrox 25mm F1.7 review at SonyAlphaBlog.
Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative (PetaPixel).
Variable ND Filters: A Practical Approach (42West).
What Is Your Favorite Camera Bag? (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

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