This is going to be a BIG Sony announcement!

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The past three days I got many messages from new sources and some from trusted sources via this contact box or at sonyalpharumors@gmail.com. First of all I want thank you all for the help!

A couple of messages to all sources:

  • Please be patient, I will always try to triple check your rumor to avoid making mistakes ok?
  • Please try to also send me some proof like images and so forth. You can also ask me to NOT post them but at least I will know your info is real

Important for SAR readers: I am now 100% certain that on November 19 we are going to get a BIG announcement…Easter-egg here ;). I am currently super busy with travel and meetings, but maybe on Tuesday I can setup a live stream on my youtube channel to chat more about this upcoming event. Stay tuned folks!

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Another message to source…

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Today a trusted source sent me some information today via the contact box. I can only respond by posting this so he can read it. Here is my question to him:

Thank you, J., for your information. I know you are reliable. Only one thing seems to be wrong. The lens I have heard is coming is not for wildlife. Is it possible for you to get confirmed specs on this?


Again, dear SAR readers, please excuse these cryptic messages. I’m sure I’ll be able to pass on the 100% correct information about the camera this week. Regarding the lens, I have received some strange, contradictory information, but I’m sure I’ll get that sorted soon too ;)

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Lifetime discount of 15% on Photo AI updates

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Until October 31, you save 15% on all future upgrades when you activate the automatic renewal on Topaz Photo AI.

REMINDER: You can find all reconditioned deal on those pages:

Some hot mentions:

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Gold Box deals on Sony E-mount lenses at Amazon Spain

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A couple of E-mount lenses fo have a gold box deal at Amazon Spain (Click here to see them).

Reminder: Amazon Germany launched massive coupon code deals on Sony Alpha lenses that do push the price down to their lowest ever:

This is just a selection of the deals you can search for yourself on this page.

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All Kickstarter projects with a focus on photography that you can fund now

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There is a list of photography-related projects that you can back:

  • The new UNiFyDrive UTS is now available for preorder on Kickstarter (Click here). This is an external SSD hard drive (up to 16TB) made for creators. One of the useful features is the one-click backup function from SD and CFexpress cards.
  • Thew new Korin Anthi-theft Backpack is available for preorder at Kickstarter (Click here).
  • The new Sidekick Pro camera bag can be preordered on Kickstarter (Click here).
  • And a curiosity: The inkless tiny PEN that lasts FOREVER raised a crazy amount of money on Kickstarter (Click here).

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Tamron interview: No fast primes, our focus is on zooms that do not exist elsewhere

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Phototrend had a chat with Jean-Christophe Thiry, president of Tamron France. Here are a couple of points he made:

Best selling Tamron lenses:

The queen lens in our store is the 28-75mm f/2.8 Di III VXD G2. It is the one that sells the best, thanks in particular to its availability in Sony E and now Nikon Z mounts. For its part, last year’s star, the 35-150mm f/2-2.8 Di III VXD, is also still very efficient.

Development of fast primes:

At Tamron, the strategy is to differentiate. We offer zooms that do not exist elsewhere, that is our core business.
It would obviously be interesting to announce lenses like 24mm f/1.4, 35mm f/1.4, or even an 85mm f/1.2, these are lenses that make you dream. But today, from a commercial point of view, there are already a large number of players who offer this type of optics and we are rather trying to play the agility card. So we are focusing on our strengths with our zooms.

E-mount market share within Tamron lenses:

I don’t have the exact numbers, but Sony’s E-mount lens sales are maybe a little less than 50% of the total. But don’t underestimate Fujifilm’s APS-C and Nikon’s emergence.
For example, our Tamron 50-400mm f/4.5-6.3 Di III VC VXD lens, which we announced this year, is selling 10 times better in Nikon Z mount than in Sony E.

Wrap up:

I kind of agree with Tamron that they have to focus on making some unique zoom lenses. We already have a ton of f/1.4 primes out there!

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