Just announced: New Tamron 28-300mm f/4-7.1 VC lens

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You can preorder it now for $899 at BHphoto.

Press text:

Product Overview

The TAMRON 28-300mm F4-7.1 VC is an all-in-one zoom lens for Sony E-mount full-frame mirrorless interchangeable lens cameras. This lens covers a broad focal length range from 28mm wide-angle to 300mm telephoto with superior imaging performance. It achieves a zoom ratio of 10.7x with a length of just 126mm (5in) and weighs only 610g (21.5oz). The lens is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, enabling it to focus quickly and accurately throughout the entire zoom range. The lens also features TAMRON’s VC (Vibration Compensation) mechanism to ensure sharp hand-held images when shooting at the 300mm telephoto end and in low-light conditions. With an MOD (Minimum Object Distance) of 0.19m (7.5in) and a maximum magnification ratio of 1:2.8 at the wide end, the lens allows users to enjoy the world of wide macro photography. And it includes the Focus Set Button and a connector port for the dedicated TAMRON Lens UtilityTM software independently developed by TAMRON to expand the scope of expression for still images and video. The lens features Moisture-Resistant Construction, and the front element has a protective Fluorine Coating. The new 28-300mm F4-7.1 VC lets users take photos in an extremely wide range situations with just one lens.

Product Features

    1. 1. 10.7x zoom lens for full-frame mirrorless cameras that covers the focal length range from 28mm wide-angle to 300mm telephoto

      The greatest feature of the 28-300mm F4-7.1 VC is its 10.7x zoom focal length range. In response to users stating that 200mm is not quite long enough at the telephoto end for an all-in-one zoom lens, TAMRON has extended the focal length to 300mm. Exceptionally portable, the lens features a highly compact design. This single lens enables shooting in all situations in everyday life and during travel, including landscapes, snapshots, portraits and sports photography. It’s an extremely versatile lens that lets users take photos in any situation of any subject without changing lenses.

    1. 2. Outstanding imaging performance

      This new TAMRON zoom has an optical construction of 20 elements in 13 groups. It includes one XLD (eXtra Low Dispersion) lens element and an LD (Low Dispersion) lens element to efficiently control aberrations such as chromatic aberration. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating suppresses ghosting and flare, producing clear images even in backlit conditions. It boasts best-in-class image quality as an all-in-one zoom lens for full-frame mirrorless interchangeable lens cameras.

    1. 3. Lightweight and compact lens body

      Despite covering a 10.7x focal length range from 28mm wide-angle to 300mm telephoto, the lens is very compact, with a length of only 126mm (5in) and a weight of 610g (21.5oz). Small and versatile, it can be casually carried anywhere, and users are unlikely to tire even after long hours of shooting. It’s ideal for people who want to carry a smaller camera bag. Additionally, the lens makes it easy to frame accurately when shooting still and moving images while zooming in and out, such as sports and wildlife, and is designed to be comfortable to use.

    1. 4. Equipped with VXD, TAMRON’s top-class linear motor focus mechanism

      The 28-300mm F4-7.1 VC is equipped with the VXD autofocus drive that includes TAMRON’s premium linear motor focus mechanism to ensure that the focus is attained quickly and accurately throughout the 10.7x zoom range. Upending the stereotype of all-in-one zoom lenses having slow autofocus, its nimble operation allows users to capture more fleeting photo opportunities. The quietness supports photography and videography in conditions that require silence.

    1. 5. TAMRON’s proprietary VC mechanism

      Although it’s compact, the 28-300mm F4-7.1 is equipped with TAMRON’s proprietary VC mechanism that lets users take steady photos, especially at the 300mm telephoto end of its broad 10.7x range. VC effectively suppresses camera shake that often occurs when shooting in the telephoto range or under low-light conditions, thereby helping users take sharp photos without a tripod.

    1. 6. Proprietary software tool TAMRON Lens Utility for lens function customization and firmware updates

    1. 7. High convenience and operability

    2. – 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
      – Focus Set Button for assigning camera function and TAMRON Lens Utility function
      – Enhanced overall lens design for user-friendly operation
      – Zoom Lock mechanism
    1. 8. Protective features (Moisture-Resistant Construction and Fluorine Coating)

  1. 9. Compatible with many camera-onboard features and functions, including Fast Hybrid AF and Eye AF

 

Specifications

Model A074
Focal Length 28-300mm
Maximum Aperture F4-7.1
Angle of View (diagonal) 75°23′- 8°15′ (for full-frame mirrorless format)
Optical Construction 20 elements in 13 groups
Minimum Object Distance 0.19m / 7.5in (WIDE), 0.99m / 39in (TELE)
Maximum Magnification Ratio 1:2.8 (WIDE), 1:3.8 (TELE)
VC (Vibration Compensation)
Filter Size φ67mm
Maximum Diameter φ77mm
Length* 126mm / 5in
Weight 610g / 21.5oz
Aperture Blades** 9 (circular diaphragm)
Minumum Aperture F22-40
Standard Accessory Flower-shaped hood, Front cap, Rear cap
Mount Sony E-mount

  • * Length is the distance from the front end of the lens to the lens mount face.
  • ** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.
  • Specifications, appearance, functionality, etc. are subject to change without prior notice.
  • This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
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New release: Topaz Photo AI v3.1.0

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Topaz released the new new Photo Ai 3.1.0 update (Click here). This release of Photo AI includes:

  • New Autopilot Suggestions. You can now take full control of Autopilot by opting in to provided suggestions. Autopilot will also now continue to suggest new enhancements to your image.
  • Smart Preview Rendering. Ever noticed Photo AI rendering when it didn’t need to, such as when zooming in or when adjusting a slider? No more of that! By intelligently rendering the preview only when required, this version of Photo AI feels snappier than ever before.
  • Huge Preview & Masking Optimizations. Optimizations under the hood make rendering, masking, and selection all much faster. You can now mask to your heart’s delight with performance that keeps up with your cursor. It’s so good that you’re going to want to try the Superpixel brush again.
  • Major Preserve Text quality improvements. You’re now going to get better text recovery results than before when upscaling – now even rivaling Gigapixel’s Text & Shapes model.
  • Major Face Recovery quality improvements. Dramatically improved results for face recovery when combined with other filters such as Adjust Lighting or Balance Color.
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Dpreview interview with Sony

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Dpreview had a chat with two Sony managers. Here are the most interesting notes:

The general market is doing ok:

“We’d thought the total market volume would shrink, but in fact it’s been very stable,” he says: “and we assume the market volume will continue to be stable in 2024. We believe the total market for mirrorless and full-frame will increase.”

About the AI tech implementation:

“We have to utilize AI power, whether in the body or cloud-side” For instance, he says: “More complicated lens correction can be realized on the cloud side. In the camera body, complex processes are difficult because of the machine power, but the cloud can realize more complex compensation.”

About the global shutter strategy:

“Before thinking about the big future, we have to focus on how to broaden the a9 III’s global shutter benefit into the market. So starting with the professionals, that’s the key,” he says: “[for] now we are focusing on how to broaden our global shutter benefit in the professional market.”

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Dpreview interview with Tamron

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Dpreview had a chat with Tamron manager Kota Misawa. A couple of take always:

Misawa provides an optimistic overview: “The number of cameras sold last year was 101% compared to the previous year and 104% in value,” Misawa tells us. “And the number of lenses sold was 99% compared to the previous year and 107% in value. So we think we have hit the bottom and we predict the market to remain at the same level as last year.”

Hybrid lenses: “We believe the driving force will be intermediate and above level users who not only take photos but also videos. We think they want to be able to switch smoothly between stills and video. That’s the key point for our next models.”

Entry level market: “Judging from recent trends, we feel that we are not taking sufficient care of entry-level users, so we would like to continue to develop lenses for these users with good cost and performance.”

AI tech: “We’re already using AI technology to improve the performance of vibration compensation when shooting videos.”

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Sony Tidbits…

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Sony A7CII 10+ Best Features Unlocked!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Best Sony Lenses for Your APS-C Camera (Explora).
Sirui Sniper 75mm F1.2 AF Review | The Best of the Snipers? (Dustin Abbott).
Sony ZV-E10 II Hands-On Review: there’s a better option (Julia Trotti).
What Are Practical Lights in Videography and How Do You Use Them? (42West).
Protect Your Gear with Ruggard (Explora).

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