Sony Alpha digital cameras

Deals still running: Save big on Sony cameras/lenses and on Tamron lenses

July 14, 2023
deals
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New Sony deals are now listed at BHphoto, Adorama and Amazon. They end on July 16! Some special mentions:

$100 off on the Sony A7IV at Bhphoto, Adorama, Amazon.
$400 off on the Sony A6600 kit at Bhphoto, Adorama, Amazon.
$100 off on the 200-600mm G at Bhphoto, Adorama, Amazon.
$100 off on the Sony 50mm f/1.2 GM at Bhphoto, Adorama, Amazon.
$100 off on the Sony 85mm f/1.4 GM at Bhphoto, Adorama, Amazon.
$100 off on the Sony 12-24mm GM at Bhphoto, Adorama, Amazon.

We also have new Tamron E-mount lens deals at BHphoto, Adorama and Amazon.

My honest thoughts on the A6700…and why I am going to buy the A7cII instead

July 14, 2023
reviews
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I had no chance to play with the camera, so my thoughts are really speculative at this point. But something tells me the A7cII might be the one to wait for.

Sony A6700 at BHphoto, Amazon, Adorama, Amazon DE, Amazon UK, Amazon FR, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.
Sony 70-200mm GII at BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.
Sony ECM-M1 On-Camera Microphone at BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.

Incredible price: Sirui announced three new Cine f/1.2 E-mount lenses for $309 each

July 14, 2023
reviews
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These APS-C f/1.2 Cine lenses are available for preorder for each $309 only at Indiegogo (Click here to read all specs). Reviewers are enthusiastic about these (like CineD).

Just released: ZV-E1 Firmware Update Ver. 1.01

July 14, 2023
news
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ZV-E1 at BHphoto, Amazon, Adorama.

The new FW can be downloaded here.

Benefits and Improvements

Improves the stability of the SteadyShot function

Sony Tidbits…

July 14, 2023
news
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Astrhori 12mm F2.8 Full Frame Fisheye

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The best cameras for 2023 (Engadget).
Zeiss is Not Leaving the Photo Biz, But Admits Its Latest Camera Didn’t Sell (PetaPixel).
Newell NP-FZ100 USB-C onboard battery review (Amateur Photographer).
DZOFilm Reveals its PAVO Anamorphic Primes and 2 Zoom Lenses (Explora).
10 Tips for Starting a YouTube Channel (42West).

Follow our new Youtube channel.
Join our new SonyAlphaForum and Ai-Imagelab forum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

USA preorders now open for the Sony A6700, 70-200mm GII and new mic

July 13, 2023
news
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USA preorders are now open:
Sony A6700 at BHphoto, Amazon, Adorama, Amazon DE, Amazon UK, Amazon FR, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.
Sony 70-200mm GII at BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.
Sony ECM-M1 On-Camera Microphone at BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.

SAR Poll shows only few of our readers will buy the A6700 and the new lens

July 13, 2023
news
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Sony A6700 at BHphoto, Amazon, Adorama, Amazon DE, Amazon UK, Amazon FR, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.
Sony 70-200mm GII at BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.
Sony ECM-M1 On-Camera Microphone at BHphoto, Amazon, Adorama, FotoErhardt, FotoKoch, Calumet, Wex, Jessops.

I asked my readers what they are going to buy. And here are the results:

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As you can see only few of us are going to buy one ore more of the new products. I guess most of my readers are Full Frame shooters. And the A6700 is more of a refined A6600 than a real major step forward. The new Sony lens is actually really good but I guess most of us already do own some kind of Sony/Tamron lens in this range. Only 2% of the readers will buy the new Mic which I think is the most “innovative” of the three new products launched by Sony.

On a personal note: I am also not going to buy anything. I am happy with the gear I own now. I am curious about the new A7cII camera that is coming very soon…let’s see if Sony can convince me to pull the trigger on this one!