Image on top shows the Canon 24-105mm f/2.8 lens (the Sigma will be a tiny bit smaller and lighter)

In early September, Sigma will announce its new 28-105mm f/2.8 lens for Sony E and Leica L cameras. I am told that the weight of the lens is less than 1 kg. This is considerably less than Canon’s 24-105 mm f/2.8, which weighs 1.3 kg. Filter size is 82mm.

I think this could become a very popular lens!

The Japanese store Mapcamera shared the top 10 of the best selling mirrorless cameras in July

1. Nikon Z6III
2. FujiFilm X-T50
3. Sony α7C II
4. Nikon Z f
5. Nikon Z8
6. Canon EOS R6 Mark II
7. Sony α7RV
8. Sony α7IV
9. Lumix S9
10. Lumix GH7

Digicameinfo added a bit of context to the results (google translated):

• The much-anticipated model “Z6III”, released on July 12th, took first place on its debut. It made a huge difference in its debut from the second place model. Despite the hectic schedule of the announcement on June 17th and the start of reservations on the 19th, an enormous number of orders were placed as soon as reservations began. There were concerns about a temporary supply shortage, but thanks to the efforts of the manufacturer, there was an abundant supply and sales numbers were able to increase. Nikon’s Z8 and Z f are still very popular. The arrival of the new model has made things even more lively.
• In second place is the “X-T50”, which was ranked first in the previous ranking. Although there was a temporary supply disruption, it recovered quickly. Although it was left behind by the newly released Z6III, it has a strong lead over the third place and below to secure second place.
• Coming in third was the popular “α7C II”. The cashback campaign ended in August, so it remains to be seen whether it will be able to maintain its position or whether it will be overwhelmed by the offensive of other manufacturers.
• Coming in at number 6 was the EOS R6 Mark II. In stark contrast to Nikon, which was on the rise, Canon was in a tough situation. Meanwhile, the EOS R6 Mark II was fighting a lonely battle. The long-awaited new model will finally be released next time. Let’s hope for Canon’s comeback.
• Two Panasonic models were ranked in 9th and 10th place. It is quite rare these days for two Panasonic models to be ranked at the same time.

10 REASONS to Get the Sony ZV-E10 II

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My Simple Solo Sony FX6 Setup for Run and Gun Interviews (Jake Sloan).
Moving from Stills to Video: Audio, Audio, Audio (Explora).
Sony E PZ 16-50mm F3.5-5.6 OSS II Review (PCmag).
Chiaroscuro Lighting Technique (42West).
New From Nomatic x Peter McKinnon: The LUMA Camera Collection (Explora).
Why Wildlife Photography Is Important Now More Than Ever (42West).

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Tamron has reported an increase in sales and revenue, proving that the lens market is still booming. This is also good news for Sony, which owns 15 percent of Tamron’s shares. They also increased the forecast revenue and teased the launch of three more lenses in 2024:

Of the three lenses, I expect that some are just new Z- or X-mount versions of current E-mount lenses. And I am not at all sure that that crazy rumor about the 28-180 mm f/2.8 lens will turn out to be true. This lens will presumably be announced at September.

Smallrig announce a creator toolbox you can buy on Amazon and BHphoto.

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