Yogesh Brar spotted an interesting news! He writes:

Sony is slowly ending the IMX sensor lineup and rebranding existing products to Lytia series
Eg. IMX890 is now LYT701
IMX882 is LYT600
Expect Sony to completely shift to LYT lineup by 2026

DClife noted this:

If you look at the official Sony Semiconductor Solutions website , you will see that the brand page for the “LYTIA” mobile image sensor, which unleashes creativity, has already been launched.

LYTIA is the culmination of Sony’s “technology” and “passion” that has been driving innovation in image sensors for over half a century and has been behind the newly pioneered culture of smartphone photography. Going forward, we will continue to combine LYTIA with other cutting-edge technologies such as AI and AR to create a future where everyone can enjoy a more creative life than ever before.

It’s clear that they want to highlight the Artificial technology on their latest sensor generation. So maybe that’s why they though it would be worth to rebrand.

Ulanzo launched the new TT38 table top tripod that can also be used in mantis mode and as a camera grip for vlogging. You can preorder it now on Amazon USA&EU and on Ulanzi’s store (use code TP38 for additional 10% discount).

Albert Dros writes:

You probably already know the answer to the title of this article. But there is so much more to it that I want to talk about. Throughout my photography journey I have used many pieces of gear: both cameras and lenses. And especially the last 7 years or so, I have been fortunate to use mostly the newest Sony cameras and lenses as a Sony ambassador. But this has not always been the case. And I have taken some of my ‘best’ photos with older cameras and lenses. In this article, I want to take you back to where I came from and my journey through gear, and my current thoughts about using the newest gear for my photos.

You can now preorder this nee manual focusing f/1.2 Full Frame lens on Artralab.hk (Click here and select the E-mount option).

Key Features:

• Stunning Bokeh: With an ultra-wide f/1.2 aperture, the NOCTY creates a breathtaking bokeh that isolates your subject with a dreamlike quality, perfect for portrait photography and artistic compositions.

• Exceptional Low Light Performance: Whether you’re shooting in dimly lit environments or capturing the night sky, the NOCTY excels in low light, delivering sharp and vivid images with minimal noise.

• Vintage Aesthetic: The lens’s design is inspired by classic optics, offering a vintage look that complements its modern performance. It’s not just a lens, it’s a statement piece for your camera kit.

• Precision Engineering: Built with meticulous attention to detail, the LunaLumen features premium glass elements that reduce aberrations and enhance contrast, ensuring every shot is as sharp as it is beautiful.

• Versatile 50mm Focal Length: Ideal for a wide range of photography styles, from street photography to portraits and landscapes, the 50mm focal length offers a natural perspective that’s easy to work with.

Why Choose Artralab NOCTY?

The ARTRA LAB NONIKKOR 50mm F1.2 NOCTY isn’t just another lens—it’s a gateway to a new level of creative freedom. Designed for those who push the boundaries of visual storytelling, it combines modern optical technology with an artistic touch, giving you the tools to create images that resonate.

Whether you’re a seasoned professional or an aspiring photographer, the LunaLumen’s unique character and exceptional performance will inspire you to see the world differently and capture it in ways you never thought possible.

Over 1h of insights by ProAV TV!

I Downsized My Camera, Here’s Why!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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