Sony ZV-E1 Review by Inverse: “The Perfect Vlogging Camera for a One-Person Show”

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ZV-E1 at BHphoto, Amazon, Adorama.

Also Inverse seems to really like the new ZV-E1. They reviewed it and concluded:

Vlogging as a one-person team is a massive challenge in itself and Sony wants to make that much more approachable. As someone who has historically shied away from shooting video, the ZV-E1 showed me that it can be fun and simple. Even with my lackluster videography skills, I kept the camera on the Intelligent Auto mode for the most part and the footage still came out great. The ZV-E1’s powerful specs and ease of use made me more willing to dabble in video.

If you have some experience as a content creator, I’m positive the ZV-E1 will slot into your vlogging kit nicely. It may not be ideal for someone just dipping their toes into vlogging, but if you’re looking to take vlogging more seriously, the ZV-E1 is worth the investment.

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Now it’s official: Two new High-End cameras registered in China! And these are the A6700 and A7cII

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Note: In video I made a small mistake: A6700 announcement 4,5 and not 3,5 months after registration :)

In China Sony registered the next new camera code “WW499972” for a camera that still has to be announced. In summary we now have two codes of cameras to be released. Both seem to be more “high end” models as they have dual 2.4GHz/5.1GHz support:

  • WW499972 2.4GHz/5.1GHz (Registered today on June 25)
  • WW542541 2.4GHz/5.1GHz (registered on March 1).

I believe the “WW542541” registered back in March is for the A6700. While the newly registered “WW499972” might be for a new A7cII. You will notice that in the past Sony announced the cameras exactly 3,5 (max 4,5) months after the registration:

  • WW198387 was the ZV-1II  (Registration on February 3, Announced on May 23 ->3,5 months)
  • WW694956 was the ZV-E1 (December 12 announced on March 29 ->3,5 months)

This would mean:

  • WW542541 likely to be the A6700 (Registered on March 1, announcement rumored on July 12 ->4,5 months)
  • WW499972 likely to be the A7cII (Registered on June 25, announcement would be around mid October)

More info will be spilled out soon…therefore be sure to subscribe our social networks to not miss any upcoming rumor:

 

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Sony Europe launched a three day long MEGADEAL! Up to 20% off in bundle plus up to 300€ cashback!

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You save BIG on a ton of Sony cameras and lenses at FotoKoch, FotoErhardt and Calumet. Some of the superhot deals:

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Get $40 off on the HEIPI 3-in-1 Travel Tripod

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You can now preorder the Heipi 3-in-1 Travel Tripod at Heipivision (Click here). $40 OFF with code “QV654S8DATAZ” for a limited time!

 

Hard disk deals:

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Sony’s VLOGCAM series accounts for 48.4% of unit sales, growing into a pillar of the digital camera business

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BCNretail posted an interesting article. Sony ZV camera sales BOOMED and now account for 48.4% of the sales volume (number of cameras) and 22.9% of the sales value (total of earnings in the camera business). This means the new ZV-E1 and the new ZV-1II are selling extremely well.

Here is the Google translated text from the article that includes statements from Sony manager Yuki Saito:

  • Sony’s VLOGCAM is performing well. We asked Yuki Saito, Senior Manager of Sony’s Imaging Entertainment Division, who is responsible for the VLOGCAM business, about the secrets behind its success:
    ‘VLOGCAM was released as a camera that we wanted younger people to use, with vlogging at its core, in the face of a rapidly shrinking camera market. Younger people in particular are of a generation for whom taking photos and videos with smartphones (smart phones) is commonplace. Cameras are a distant cousin. The aging of camera users has also been a long time coming. Unless the camera market can develop a new axis that appeals to the younger generation, it will inevitably be doomed to an ageing population and disappear. This is where Vlogs come in.
  • The “mofu-mofu is eye-catching and cute looking, and it has been a marketing success. It was also a marketing success. Basically, it’s a solution to improve the sound quality of vlogs recorded outside. This is the first time we have added the mofu-mofu as a component of a camera” (Senior Manager Saito).
  • The average unit price of the ZV-E10 was 76,000 yen at the time of its launch. This low-cost strategy paid off handsomely and the ZV-E10 became a big hit, consistently ranking first or second in terms of unit sales in the interchangeable lens camera market. Senior Manager Saito says: “The low price is certainly one of the reasons for its popularity. However, we did not force the price down, and it is also profitable. I think the concept for Vlogger fits with customers who want to start with video and are buying a camera for the first time.”
  • What we want to do most is to expand the range of creators and support them. For young creators in particular, the ZV-E10 is helping them to take their first steps.
  • Sales of the ZV-E1 were weak in the first month of its release, partly due to its high price. When asked if the price was too high, Senior Manager Saito said, “With this quality, we think it is a reasonable line,” and “We need to provide a platform for users who want to step up to the next level.”

Basically it sounds like the ZV line is saving Sony’s camera business. On the other hand the stats are a bit unfair: This year Sony only announced new ZV cameras and no “regular” Alpha cameras, so it’s kind of obvious that ZV sales look strong on charts!

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via Digicameinfo

 

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