Sales start on September 14th at 8 PM! Limited edition—only 1,000 units total available ( Limited to 100 units each for the 56mm F1.7 and 20mm F2.8 on the official website).
Lexar announced their first 8.0 generation SD card and a new series of super rugged ARMOR card series. They are yet not available for preorder but nearly all current SD cards (Amazon / BHphoto) and CFexpress Type A cards (Amazon / BHphoto) are discounted. Here is the press text:
Lexar memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.
Lexar presents four new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling seamless 8K RAW video shooting. In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write1.
The Lexar ARMOR series include GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance—ideal for outdoor filming. For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s1 read speeds—over 5x faster than SD4.0 cards.
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Some of the current card discounts:
You might remember that back in May I told you that there was a supply issue that delayed the launch of many cameras and some lenses across the industry. So now we have at leas one official confirmation via Canon:
Currently, we are experiencing delivery delays for the following products due to more orders than expected and also due to the impact of global parts supply. We apologize to our customers and business partners for the inconvenience. Products are scheduled to be shipped one after another, but it is expected that the new camera body EOS R5 Mark II will take a long time to ship. We apologize
again for keeping our eager customers waiting for such a long time. We will continue to take measures to ensure a stable product supply so that we can deliver the products as soon as possible. We appreciate your understanding.
That’s why the new Sony 85mm f/1.4 GM II was announced in late August and not in late June. Similar fate for the upcoming 24-70mm f/2.0 GM lens that could now be announced around October. It gets more complicated with cameras which might be announced in January-February instead of the previously scheduled October-November timeframe. More about that in my next posts and youtube videos ;)
ONE MORE THING: Trusted sources knew a new FX9 successor is long due….but maybe Sony once more delayed the launch for production issues reason?
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Sony 85mm f/1.4 GM II preorder links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.
A Weibo account shared the market share numbers for China:
The “2024-2029 Digital Camera Industry Market In-depth Analysis and Development Strategy Research Report” released by the China Research Institute of Industry pointed out that the competitive landscape is still mainly dominated by well-known brands such as Canon, Nikon, Sony, and Fuji. With its strong technical research and development capabilities and brand influence, Canon continues to lead the market with a market share of nearly 50%. Sony and Nikon ranked second and third, with market shares of 26.1% and 11.7%, respectively.
So Canon sold twice the cameras than Sony. Moreover Canon’s full-frame micro-single camera market share (number of units) has been leading for eight consecutive months since December 2023, ranking first.
According to official data, Canon’s second quarter financial report shows that sales of mirrorless cameras represented by the full-frame model EOS R6 Mark II and the APS-C frame model EOS R50 are both good. As a mid-range bucket model, the R6II has long occupied the top spot on the full-frame best-selling list since its launch.
With the launch of Canon’s second-generation blockbuster product R5, judging from the current popularity of market sales and pre-orders, Canon’s momentum will only increase in the next few months. The only variable comes from supply. Canon’s official website in Japan recently showed that the delivery period for new orders for the new EOS R5 Mark II camera will be extended, mainly because the orders received far exceeded expectations and the supply was in short supply, coupled with the impact of tight global parts supply. This announcement is only for the Japanese market, and it is not clear whether it will affect overseas markets.
What is SONY’s Kando? Why do they do it?
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony Hybrid Camera Solutions for Wedding Photographers and Filmmakers (Explora).
Best Full-Frame Mirrorless Cameras – 2024 (42west).
The Sony A7 III is a “forever camera” – but is there any risk with that? (DigitalCameraWorld).
The Tug of War Between Sony and Canon For Best-Selling Camera Lenses (ThePhoBlographer).
Viltrox AF 40mm f/2.5 on Sony FE lens review (Christopher Frost).
Sony’s Best Portrait Lens Just Got Better: Introducing the Sony 85mm f/1.4 GM II (42west).
Best Sony Lenses for Wedding Photography (Explora).
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Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.
Last week Peak Design launched their first full adventure-outdoor Backpack and Sling lineup on Kickstarter (Click here). And in less than a week they have raised over 1 million dollars!
Reminder: If you back this project you get up to 25% off MSRP. The campaign ends (as well as that discount) on October 16th, and orders will ship from January 2025. There are so many features about them that you best check out their page to learn them all. And this is a video displaying the full specs and options:
Just for fun, this is a rumor that gets the gold medal for hottest FAKE rumor I’ve ever heard :) This is what I got tonight from an anonymous source:
SONY has prepared an ultra-high density preservation camera for IBC, the alpha7 L, a black and white camera with an Exmor R image sensor, where L stands for Luma.
It has an effective pixel count of 48 megapixels and supports full-frame uncropped 8K/30p, 4K/60p recording.
It’s worth releasing at IBC because it can consistently record high quality uncropped FHD video, a feature in line with SONY’s flagship broadcast cameras, such as the HDC-5500.
A Black and White 8K video camera….I really struggle to find anyone that would need this for serious production :) Still, one of my dream cameras would be to get a Sony A7r camera with Black and White sensor. Something like an E-mount version of the Leica Monochrome. But my feeling is that there is near zero chance this will ever happen :(
Back to reality: I have NO information about any camera coming soon (definitely nothing in September).
