You can now the new Viltrox AF 40mm f/2.5 FE and 56mm f/1.7 E lenses at BHphoto
Vitlrox launched two new lenses you can reorder at BH:
It’s back: Sony A7cR with massive $800 discount sold directly by Amazon USA
The super deal is back! Sony A7cR with a superb $800 discount at Amazon US (Click here). And yes, it’s sold DIRECTLY by Amazon and it’s new (not reconditioned). Took a screenshot for you as proof:
UPDATE: Folks, keep in mind that since Thursday this offer keeps disappearing and reappearing again and again. I don’t know why Amazon is doing this — but it’s certainly legitimate because two SAR readers have already received their ordered A7cR.
Sony won a ton of 2024/25 EISA awards
Eisa announced the 2024/25 photography awards (full list here). Sony won in six categories and 5 more Tamron/Sigma/Laowa E-mount lenses also got an award:
EISA CAMERA OF THE YEAR 2024-2025: Sony A9III
EISA APS-C CAMERA 2024-2025: Sony A6700
EISA TELEPHOTO LENS 2024-2025: Sony FE 300MM F2.8 GM OSS
EISA TELEPHOTO ZOOM LENS 2024-2025: Sony FE 70-200MM F4 MACRO G OSS II
EISA WIDEANGLE ZOOM LENS 2024-2025: Sony FE 16-25MM F2.8 G
EISA CREATOR SMARTPHONE 2024-2025: Sony XPERIA 1 VI
Other E-mount gear:
EISA LENS OF THE YEAR 2024-2025: Sigma 50MM F1.2 DG DN | ART
EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025: Tamron 17-50MM F/4 DI III VXD
EISA STANDARD ZOOM LENS 2024-2025: Sigma 28-45MM F1.8 DG DN | ART
EISA ULTRA-WIDEANGLE LENS 2024-2025: Laowa 10MM F/2.8 ZERO-D FF
EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025: Tamron 70-180MM F/2.8 DI III VC VXD G2
Three new Meike E-mount lenses coming in August!
Meike officially announced that it will bring a number of new lenses to the 31st Beijing International Radio, Film and Television Exhibition (August 21-24). Meike will exhibit new autofocus lenses at this exhibition, including the new Pro series product line, AF55mm F1.8 Pro, AF85mm F1.8 Pro lenses, both full-frame lenses, with Sony E, Nikon Z and Leica L mounts; and the upcoming high-cost-effective SE product line new AF35mm F2.0 full-frame lens, also with Sony E, Nikon Z and Leica L mounts.
via Weibo
$150 off on the fast Lexar 128GB 2-pack SD cards sold by BHphoto
For a limited time you get a $150 discount on this Lexard SD 2-pack sold by BHphoto.
By the way, that Sony A7cR super deal (with $800 off) keeps coming back online and offline at Amazon US.So make sure to keep checking!
WILD RUMOR: Will Sony announce an updated 400mm f/2.8 lens in 2025
A source just told me that Sony plans to announce a new updated version of the current 400mm f/2.8 GM lens. Apparently the aim is to make it better than the competition like the Nikon 400mm 2.8. The lens was announce back in 2018 so an update is certainly possible to happen in 2025.
If sources have more info about this (or any other product launch) please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!
Just announced: New Astrhori 120mm f/2.8 Macro 2x lens for Sony E
Astrhori announced th new 120mm f/2.8 Macro 2x lens you can preorder now at Amazon US&EU, Pergear and Astrhori. Here is the first review of the lens: