Sony A9 III – How to customise these hidden features

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
FF Lens On APS-C Is Wrong? (Matti Sulanto).
Sigma 14mm F1.4 DG DN Art Review (Lensvid).
Tamron 70-180 mm f/2.8 Di III VC VXD G2 review at Lenstip.
Nextorage SSD and Memory Card Lineup (Explora).
Sigma 70-200mm review (SonyAlphaBlog).
Tips for Taking Character Portraits (42West).

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USA readers told me that they got notified that their Sony 300mm preorder ie being cleared for shipment at BHphoto. Amazon US&EU. Adorama.

If the lens is too expensive you …well don’t worry! There is a 50% discount on this half cur version displayed at the Cp+ show:

Preorders are now open at BHphoto, Adorama, Amazon, FotoErhardt. Calumet. WexUk.. Press text at Explora. 

There is an interesting story that might tell us a lot about the future of the camera market. I contacted many well known store managers and asked them to give me an idea of the Fuji X100VI preorder numbers. The camera is selling about 50x times more than the Sony A7cII/A7cR combined and 35x times more than the Nikon ZF.

I thought about the possible reason of this incredible success in my latest video. In short:

• Nowadays all cameras are good from a tech point of view. Manufacturers should therefore focus on 1) camera style 2) usability 3) film styles
• The younger generation wants to step up from smartphone photography and wants to buy gear they fiend beautiful and easy to use

A new vintage looking RX lineup could come close to the Fuji X100VI sales success….What do you think?

One month ago the first preorders of the new Viltrox 27mm f/1.2 Pro became available at BHphoto, Amazon, Viltroxstore (use code “Rumor” to get a 8% discount) and Pergearstore. Today Viltrox made big fuzz and re-announced the lens. So you will find many reviews out there claiming about the new release. Don’t worry, it’s just a marketing mess :)

The good news is that the lens is really good! Check out the latest review here:

A reader (Thanks!) noticed that the DCI 4K license is now listed at the Creatorscloud page. I never saw it there before (maybe I missed it). But it’s clear this is going to be available for the A7sIII in March!

Chinese company Kase announced this new 200mm f/5.6 catadioptric lens:

Main Specifications

• Format: Full size
• Mount: GF/X/RF/EF/E/Z
• Focal length: 200mm
• Aperture value: F5.6
• Aperture blade:-
• Lens configuration: 6 elements in 5 groups
• Shortest shooting distance: 2m
• Maximum shooting magnification: 0.11x
• Filter diameter: 67mm
• Size: φ71×116mm E-mount
• Weight: 424g E-mount
• Dustproof and splashproof:-
• AF:-
• Image stabilization:-
• Other features:
  ・Nano coating
  ・Multi coating
  ・Aluminum lens barrel
• Price: 3800-4200 RMB

Source Kase on Weibo