Viltrox will launch two new E-mount lenses in August. They will be from the “AIR” compact autofocus lens series. Currently Viltrox already offers the 20mm f/2.8 AF FE lens. My guess is that we will get E-mount version of their Z and X mount AIR lenses that are yet not available as E-mount option. These would be the 56mm f/1.7 APSC and the 40mm f/2.5 Full Frame lens.
Meike will soon announce this new 35mm f/2.0 Full Frame autofocus E-mount lens. There will be also a Z and L-mount version of this. There is yet no info about pricing but this should cost a bit less than $200 like some similar lenses they already sell on Amazon and on their Global Store.
Kase 200mm f/5.6 Reflex (Full Frame)
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Announcing the Atomos Shinobi II 5.2” HDMI HDR Monitor (Explora).
Best Gifts for Student Filmmakers (Explora).
Best Affordable 85mm Lens Options – Real World Review and Lab Testing! (Jason Hermann)
Is The Sony KIT LENS Good Enough – ZV-E10 II (Mark Bennett).
Travel Photography: How to Capture Compelling Images on the Go (42West).
What Are Mist Filters and How Do You Use Them for Photography and Videography? (42West).
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This is the lowest price ever on the excellent Tamron 70-180mmf /2.8 sold by Amazon US (Click here). Grab it if this has always been on your wishlist!
Reminder: The German company SPINN launched the new generation Water resistant wrapper on Kickstarter (Click here). It now has an extra barrier that now also protects your equipment against wet conditions!
Still available for preorder:
Light Meter Lit Duo 1 on Kickstarter (Click here).
PGYtech new customizable Outdoor Photography Backpack on Kickstarter (Click here).
Yogesh Brar spotted an interesting news! He writes:
Sony is slowly ending the IMX sensor lineup and rebranding existing products to Lytia series
Eg. IMX890 is now LYT701
IMX882 is LYT600
Expect Sony to completely shift to LYT lineup by 2026
DClife noted this:
If you look at the official Sony Semiconductor Solutions website , you will see that the brand page for the “LYTIA” mobile image sensor, which unleashes creativity, has already been launched.
LYTIA is the culmination of Sony’s “technology” and “passion” that has been driving innovation in image sensors for over half a century and has been behind the newly pioneered culture of smartphone photography. Going forward, we will continue to combine LYTIA with other cutting-edge technologies such as AI and AR to create a future where everyone can enjoy a more creative life than ever before.
It’s clear that they want to highlight the Artificial technology on their latest sensor generation. So maybe that’s why they though it would be worth to rebrand.
Ulanzo launched the new TT38 table top tripod that can also be used in mantis mode and as a camera grip for vlogging. You can preorder it now on Amazon USA&EU and on Ulanzi’s store (use code TP38 for additional 10% discount).
Albert Dros writes:
You probably already know the answer to the title of this article. But there is so much more to it that I want to talk about. Throughout my photography journey I have used many pieces of gear: both cameras and lenses. And especially the last 7 years or so, I have been fortunate to use mostly the newest Sony cameras and lenses as a Sony ambassador. But this has not always been the case. And I have taken some of my ‘best’ photos with older cameras and lenses. In this article, I want to take you back to where I came from and my journey through gear, and my current thoughts about using the newest gear for my photos.
