Lensrentals published the data of the most rented gear in 2023. Sony cameras had an increase of 4,81% and E-mount lenses and increase of 9,83%. Unexpected to see the A7sIII being the most rented Sony camera!

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Sony officially announced their press release event on January 8th 5pm Las Vegas time. They will be surely focused on all automotive gear tech and not so much on video-photography related gear. At best we will get the new FX camera that could be a successor of both the FX6/FX9 E-mount cameras. But don’t worry folks, soon I will be able to share some RELIABLE rumors about new upcoming Sony gear…I already got “something” ;)

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Sony 20-70mm F4 G Series lens First Look

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Looking Back at the Best New Digital Cine Lenses Released in 2023 (Explora).
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Viltrox AF 75mm F1.2 E Pro Review w/ Sony A6700 (TheHybridShooter).
Santa Made Us Review Some Bull$%&# (PetaPixel).

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