ENDS TOMORROW: Tamron USA E-mount lens rebates you can find on those pages at BHphoto, Amazon, Adorama.

Lenses with lowest price ever:

• 35-150mm f/2.0-2.8 for $1,699 at Amazon, BHphoto, Adorama ($200 lower than previous best price)
• Tamron 70-180mm f/2.8 Di III for $1099 at Amazon, BHphoto, Adorama ($100 lower than previous best price)
• 50-400mm f/4.5-6.3 Di III for $1199 at Amazon, BHphoto, Adorama ($100 lower than previous best price)
• Tamron 28-200mm f/2.8-5.6 Di III RXD for $649 at Amazon, BHphoto, Adorama ($50 lower than previous best price)
• Tamron 70-300mm f/4.5-6.3 Di III RXD for $499 at Amazon, BHphoto, Adorama ($100 lower than previous best price)

Other lens on rebate matching some of the previous deals:

• Tamron 28-75mm f/2.8 for $699 at Amazon, BHphoto, Adorama ($200 off)
• Tamron 150-500mm f/5-6.7 Di III for $1199 at Amazon, BHphoto, Adorama ($100 off)
• Tamron 17-28mm f/2.8 Di III RXD for $799 at Amazon, BHphoto, Adorama ($100 off)
• Tamron 11-20mm f/2.8 Di III-A RXD for $699 at Amazon, BHphoto, Adorama ($130 off)
• Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD for $599 at Amazon, BHphoto, Adorama ($100 off)
• Tamron 17-50mm f/4 Di III VXD for $549 at Amazon, BHphoto, Adorama ($150 off)
• Tamron 20mm f/2.8 Di III OSD for $249 at Amazon, BHphoto, Adorama ($50 off)
• Tamron 35mm f/2.8 Di III OSD for $199 at Amazon, BHphoto, Adorama ($50 off)
• Tamron 24mm f/2.8 Di III OSD for $199 at Amazon, BHphoto, Adorama ($50 off)

The new lines will be officially released and available for preorder on April 22 at around 10am London time.

Key Features:

• Versatile Super-Wide Zoom: 14mm to 24mm focal range
• Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-
  wide zoom lens allows front filters
• Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
• Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
• Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology
• It is expected to be priced at $1,100 (approximately 7,999 yuan).

Samyang and Schneider already teased the launch of four FE lenses coming in 2025:

• 14-24mm f/2.8 FE
• standard zoom (likely 24-70mm f/2.8 FE)
• wide prime lens
• tele prime lens

The Tipa association announced the 2025 winners. But keep in mind that these awards have a bad reputation.TIPA does receive money from companies—especially through logo licensing fees—and while it claims editorial independence, many in the photo community treat its awards with a grain of salt.

That’s why they create as many categories as possible to sell their fees to manufacturers :(

you only need 2 lenses for photography in 2025

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Macro Lens Buying Guide (Explora).
6 Reasons to Start a Wedding Videography Business (42West).
The OM System OM-3 – The Camera For The Old Guys (Robert Grant).
Sony at NAB Show 2025: Crispin Corporation
Viltrox AF 50mm f2.0 FE for Sony – First Impression (Fototrainer Christian).
The Sony a6400 is cheaper than a lot of advanced compact cameras – I’d buy it over the Sony RX100 VII in a heartbeat
Features (Digitalcameraworld).
Level up Your Photography Studio – The Next Step in Lighting (42West).
Top Super-Telephoto Lenses for Mirrorless Cameras (Explora).

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Amazon has completely removed the pre-order option for the new Sony 400-800mm G lens. And there is also a strange circumvention of customs duties from Chinese manufactured lenses: For some lenses like the Sony 135mm GM (click here) Amazon US allows import via Amazon Germany to avoid customs duties? Would that even work?

Here is the availability update on the twenty Sony lenses manufactured in China:

• 40mm f/2.5 G -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 28-60mm E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 70-300mm E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 24-240mm E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 70-350mm E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 50mm f/2.8 macro -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 12-24mm G FE -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 70-200mm G FE -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 135mm f/1.8 GM -> few lenses still in stock at Amazon, no preorder at BH, in Stock at Adorama.
• 50mm f/2.5 FE -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 400-800mm G -> no preorder at Amazon, no preorder at BH, restricted preorder at Adorama.
• 10-20mm E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 11mm f/1.8 E -> few lenses still in stock at Amazon, no preorder at BH, in Stock at Adorama.
• 15mm f/1.4 G E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 16-55mm G E -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 18-105mm G -> few lenses still in stock at Amazon, no preorder at BH, as used at Adorama.
• 18-135mm G -> few lenses still in stock at Amazon, no preorder at BH, removed at Adorama.
• 24mm f/2.8 G -> few lenses still in stock at Amazon, no preorder at BH, closeout at Adorama.
• 30mm f/3.5 macro -> few lenses still in stock at Amazon, no preorder at BH, removed at Adorama.
• 50mm f/1.8 E -> few lenses still in stock at Amazon, no preorder at BH, in Stock at Adorama.
• 35mm f/1.8 E -> few lenses still in stock at Amazon, no preorder at BH, in Stock at Adorama.

Leaked image of the new Sony 50-150mm f/2.0 GM.

So guys, probably next week on the 23rd of April Sony will introduce the new 50-150mm f/2.0 GM lens. But today I got an info about a second lens. And I don’t know yet if this lens will be announced on the 23rd of April or in June. If confirmed this is a “sort of” successor of THIS LENS. I am asking my sources to possibly tell me more about this lens as I am not sure if this information is real yet. Thank you!

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