Astrhori announced th new 120mm f/2.8 Macro 2x lens you can preorder now at Amazon US&EU, Pergear and Astrhori. Here is the first review of the lens:

What Sony Cameras are Best for Shooting Sports & Action?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Gimbal Heads, and How to Choose One (Explora).
The New York Times picks the Sony A7IV as The best full-frame mirrorless camera
Sony “FE 35mm F1.8 review at DC.watch.
A Guide to Choosing the Perfect Portrait Lens (Explora).
Best Lightroom Alternatives in 2024 (42West).
Summer Hiking; Here’s the Gear You Need (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Viltrox will launch two new E-mount lenses in August. They will be from the “AIR” compact autofocus lens series. Currently Viltrox already offers the 20mm f/2.8 AF FE lens. My guess is that we will get E-mount version of their Z and X mount AIR lenses that are yet not available as E-mount option. These would be the 56mm f/1.7 APSC and the 40mm f/2.5 Full Frame lens.

Kase 200mm f/5.6 Reflex (Full Frame)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Announcing the Atomos Shinobi II 5.2” HDMI HDR Monitor (Explora).
Best Gifts for Student Filmmakers (Explora).
Best Affordable 85mm Lens Options – Real World Review and Lab Testing! (Jason Hermann)
Is The Sony KIT LENS Good Enough – ZV-E10 II (Mark Bennett).
Travel Photography: How to Capture Compelling Images on the Go (42West).
What Are Mist Filters and How Do You Use Them for Photography and Videography? (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Save up to $600 on Sony gear sold at BHphoto, Adorama and Amazon. Some special mentions:

Cameras:

• $400 off on the Sony A7rV at Amazon, BHphoto, Adorama.
• $300 off on the Sony A7sIII at Amazon, BHphoto, Adorama.
• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $500 off on the Sony A7III at BHphoto, Amazon, Adorama.
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.

Lenses:

• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 85mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 24mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.
• $100 off on the 100-400mm GM at Amazon, BHphoto, Adorama.
• $100 off on the 16-55mm f/2.8 G at Amazon, BHphoto, Adorama.
• $200 off on the 24-105mm G at Amazon, BHphoto, Adorama.
• $100 off on the 70-300mm G at Amazon, BHphoto, Adorama.
• $100 off on the 16-35mm PZ at Amazon, BHphoto, Adorama.
• $100 off on the 90mm macro at Amazon, BHphoto, Adorama.
• $100 off on the 20mm f/1.8 G at Amazon, BHphoto, Adorama.
• $100 off on the 15mm f/1.4 G at Amazon, BHphoto, Adorama.
• $50 off on the 24mm f/2.8 G at Amazon, BHphoto, Adorama.
• $100 off on the 10-20mm PZ at Amazon, BHphoto, Adorama.

Accessories:

• Up to $400 off on Sony CFexpress Type A cards at Amazon, BHphoto, Adorama.
• Up to $400 off on Sony Tough SD cards at Amazon, BHphoto, Adorama.

This is the lowest price ever on the excellent Tamron 70-180mmf /2.8 sold by Amazon US (Click here). Grab it if this has always been on your wishlist!

Reminder: The German company SPINN launched the new generation Water resistant wrapper on Kickstarter (Click here). It now has an extra barrier that now also protects your equipment against wet conditions!

Still available for preorder:
Light Meter Lit Duo 1 on Kickstarter (Click here).
PGYtech new customizable Outdoor Photography Backpack on Kickstarter (Click here).

Yogesh Brar spotted an interesting news! He writes:

Sony is slowly ending the IMX sensor lineup and rebranding existing products to Lytia series
Eg. IMX890 is now LYT701
IMX882 is LYT600
Expect Sony to completely shift to LYT lineup by 2026

DClife noted this:

If you look at the official Sony Semiconductor Solutions website , you will see that the brand page for the “LYTIA” mobile image sensor, which unleashes creativity, has already been launched.

LYTIA is the culmination of Sony’s “technology” and “passion” that has been driving innovation in image sensors for over half a century and has been behind the newly pioneered culture of smartphone photography. Going forward, we will continue to combine LYTIA with other cutting-edge technologies such as AI and AR to create a future where everyone can enjoy a more creative life than ever before.

It’s clear that they want to highlight the Artificial technology on their latest sensor generation. So maybe that’s why they though it would be worth to rebrand.

Ulanzo launched the new TT38 table top tripod that can also be used in mantis mode and as a camera grip for vlogging. You can preorder it now on Amazon USA&EU and on Ulanzi’s store (use code TP38 for additional 10% discount).