TTartisan recently announced the new 27mm f/2.8 APS-C Autofocus E-mount Lens. You can preorder it at Amazon US&CA&EU, Pergear and TTartisan shop pages.

Marc Alhadeff from SonyAlphablog tested the new TTArtisan 27mm f/2.8 AF E lens and concluded:

It is very light and compact but succeed to provide an aperture ring with click. Performances are good . There is good (F2.8) to excellent sharpness (as of F4) , good color rendering and nice bokeh but high vignetting & bad resistance to flare. AF is ok but could be further improved.

I am serious, I tired out the four new AI features and I am convinced there is NO WAY BACK from this trend!

The Reason I’m Switching to Sony After 14 Years With Canon as a Professional Photographer

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony ZV-E1 vs Panasonic S5 IIX: Which is the Ultimate Creator Cam? (PetaPixel)
Recommended External Hard Drives for Photo, Video, and Audio Production (Explora).
Sony FE 50mm F1.4 GM Review at Kitamura.
Why do you need DR: a closer look at dynamic range Part 3 (Dpreview).
Senior Picture Ideas and Tips to Inspire Your Next Session (42West).

Follow our new Youtube channel.
Join our new SonyAlphaForum and Ai-Imagelab forum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Til may 29 you save 30% on Luminar NEO (Click here) if you use our checkout code “SAR30“.

1. Luminar Neo was launched in February 2022 – it’s May 2023 and Skylum has perfected the product, and is enriching the product with constant updates and a pack of extensions for professional photographers. Luminar Neo is the multi-awarded photo editing software that we will keep developing. We will be adding a series of professional extensions for photographers who want to do more. Already there has been 7 extensions released, HDR Merge, Noiseless AI, Focus Stacking, Upscale AI, Background Removal AI, and Magic Light. In 2023 Skylum will introduce more extensions.
2. Pricing – we have 2 subscription options : Explore plan starting at 99€/year , Pro plan including the extensions at 119€/ year and a lifetime license at 149€ (Extensions can be added separately starting at 39€). You can now use the promo code SAR30 to get an extra -30% off on all of our products for a limited time until 29 of May.

Get it now: skylum.evyy.net/k0RW4L

USA preorders are now open! Sony ZV1II at BHphoto, Amazon, Adorama, FotoErhardt, WexUk.

Fuji just announced the new XS-20 (full specs here at BHphoto). The curious info here is that this is the first Fuji camera with a “Vlog” option on the dial. A sign of our times :)

Canon announced the new R100 ( here at BHphoto and Amazon). As you know the entry level system camera market is being totally being eaten up by the smartphone world. Sony has no more any sub $500 camera on the market with the A6000 being discontinued and the A6100 being the most affordable E-mount camera with a $748 price tag.

So it’s interesting to see that Canon is still trying ot be present in this very affordable niche segment. Don’t believe Sony will ever make a super cheap A5xxx camera again…