New low price: Up to 31% off on the fastest Lexar CFexpress Type A cards

You now save up to 31% on the three Lexar Type A cards sold by Amazon, BHphoto, Adorama.

More DEALS:

You can find all BHphoto WPPI specials on this page (Click here). It includes a ton of useful storage deals.

Hot new Kickstarter projects:

Lowest price ever on the Sony TOUGH CFexpress Type A cards series sold by Amazon (Click here) and BHphoto.

Lowest price ever on the Sony TOUGH SD cards series sold by Amazon (Click here) and BHphoto.

Pergear Type A cards:
You save 15% on the fast and most affordable Pergear Type A card sold by Amazon US (Click here and click on the coupon button).
You save 20% on the same card sold in Europe by Amazon DE, Amazon UK.

 

Confirmed: Sony 16-25mm f/2.8 G lens is coming soon and three more Sony E-mount lenses before early Summer!

According to trusted sources we should get four new Sony E-mount lenses between now and early Summer:

But there will be any more E-mount lenses coming from third party manufacturers too! One of them will be very exciting and I hope to be able to post this rumor soon!

Reminder: When it comes to cameras we will get a new ZV-E10II first, FX camera after that but also some exciting Alphas during the second half of the year ;)

OFFICIAL: Nikon buys RED and goes after the Sony Cine camera market

This is a surprising news! Nikon did acquire 100% of RED to compete directly with Sony in the Cine camera market. Full press text and additional info can be read at Nikoneye.com.

Quick considerations about the possible benefits for Nikon and RED:

For Nikon:

  • Maybe some Nikon cameras will get the REDCODE RAW recording feature
  • Access to some amazing sensor tech

For RED:

  • Maybe future RED camera will have Z-mount instead of the current Canon RF mount
  • Red could have access to Nikon glass

What do you think about this news?

Sony Tidbits…


Sony A7IV is the Best Value Mirrorless Camera Available: Fight Me!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Canon vs Nikon vs Sony: The Great 135mm SHOOTOUT! (PetaPixel).
The Pros and Cons of Travel Tripods (Explora).
Best Portable Charger Power Banks in 2023 (42West).
Sony ZV-1 II Review (TheDigitalDigest).
1 Year Ago I Switched from Fuji to Sony – Here’s what I’ve Learned (Tobis Tings).

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Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

Anti theft protection: JJC just announced a new Metal Thumb Up Grip with built-in AirTag compartment for the A7cII/A7cR cameras

JJC just launched new Metal Thumb Up Grip with built-in AirTag compartment for the A7cII/A7cR cameras. You can purchase it for $51 on Amazon US&EU (Click here). It is not yet available for other Alpha cameras, so you need to look for alternatives that can be found on Amazon:

Until companies start providing a built-in GPS anti-theft solution, this is your best chance to find your stolen equipment!

Sony A7cII at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.
Sony A7cR at BHphoto, Amazon US&EU, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony AUS.

Just announced: new DxO PureRAW 4

Today DxO released the new DxO PureRAW 4 software (Click here). Below you can read the full press text and a couple of youtube reviews:

Press text:

DxO PureRAW 4 introduces a new generation of its breakthrough denoising AI and sets new industry standard for RAW image quality enhancement
With numerous workflow enhancements, DxO PureRAW 4 asserts its position as the indispensable first step in any photographer’s RAW processing workflow.

Paris (France): With a heritage spanning over two decades, DxO Labs continues to lead in optical corrections and RAW image processing by introducing DxO PureRAW 4 which sets new industry standards with its new generation AI denoising technology and improved lens softness correction. RAW enhancement with PureRAW 4 offers demanding photographers exceptional image quality by adjusting its image-correction algorithms in direct response to the lens and camera combination used to create each photo.

“PureRAW 4 features updated denoising and demosaicing algorithms, developed through our deep learning technology and billions of sample images,” explains Jean-Marc Alexia, VP of Product Strategy. “Helped by a real-time preview, this version also gives photographers greater control over their images, with additional settings and faster workflow features.”

Introducing DeepPRIME XD2: Advanced Deep Learning-Powered Denoising and Demosaicing

In 2022, DxO’s DeepPRIME XD technology set a new standard in noise reduction and demosaicing. Building on this legacy, DeepPRIME XD2, trained on billions of images, advances further, producing images of unprecedented clarity and detail.

“XD2 is the culmination of years of high-level research,” explains Wolf Hauser, Head of Science at DxO. “The neural network we have built continues to get smarter, surprising us by how images keep getting crisper and cleaner.”

Unique and improved lens softness correction

Even the best lenses lose sharpness towards the edge of the frame, and image softness is often most obvious when budget optics or complex multi-element zoom lenses are involved. To rectify this, PureRAW offers a unique approach to optical sharpening. It is a process enabled by DxO Optics Modules whereby mathematical models are developed from observing each lens’ performance across the entire field of view and focal range. This modeling ensures that precise, incremental, levels of sharpening are applied across the image in direct response to the lens’ measured performance. This is why software that uses global sharpening cannot compete with DxO’s laboratory-based lens testing.

Advanced settings for denoising processing

DxO PureRAW has always delivered excellent results without the need for guesswork and complex sliders. However, for those photographers who want to fine-tune their results, version 4 introduces a new level of control through the addition of new sliders like Luminance and Force Details.

This new version also provides real-time correction previews so that photographers can get an immediate sense of how images will be processed, and get direct feedback if they choose to make any adjustments.

Major workflow upgrades

A new widget detects when memory cards and external drives are connected, launching DxO PureRAW 4 automatically so that photographers can quickly begin ingesting and processing RAW files. The widget also acts as a hub to keep photographers updated on the status of tasks. In addition, photographers can now use advanced batch renaming. For example, mixing plain text with automated tokens to fit any naming convention.

Finally, version 4 allows users to compare different output files (DNG, TIFF, JPEG) with the original RAW file when viewing images after processing, and has a revamped processing window for greater efficiency.

Price and availability

DxO PureRAW 4 (Windows and macOS) is now available for download on the DxO website (https://shop.dxo.com/) at the following prices:

DxO PureRAW 4 €/$119 £109
DXO PureRAW 4 Upgrade €/$79 £69