The Kodak PIXPRO FZ55 was the best-selling camera of the year! It is a $120 camera manufactured by a Chinese company that obtained a license to use the Kodak brand name. At Mapcamera Fuji’s sold hot while only the Sony α7C II made it into the top 10.
According to rumors on Weibo a chinese brand is set to announce a new 50mm f/1.2 Full Frame lens this month. It’s said the lens is “heavy” but that it also offers impressive image quality, usable at full aperture, and exhibits a unique character at F1.2-F1.4.
Very likely this lens is the Viltrox 50mm f/1.2 FE teased a year ago? If indeed its a Full Frame autofocus lens it will compete direct with:
A Thai store published this image of the new Viltrox 55mm f/1.8 box (Z-mount version). At the same time they also are teasing another new Viltrox lens.
In a Reddit chat Viltrox confirmed the new 35mm and 55mm lens (leaked previously) are coming soon:
I made this video with my personal mix of speculations+rumors about what could be coming in 2026. Overall I expect more camera announcements this year compared to 2025.
This is the only reliable source that has told me it should arrive in 2026. Don’t expect any “mistakes” like those made with the Sony FX2. It will have a new sensor. It could be the same partially stacked 33MP Sony A7V sensor or a new sensor with a global shutter. Both would be perfect for the FX3II. If it uses the same A7V sensor, it could also be an “updated” version with more video recording options thanks to the better-cooled body.
After the Sony A7rIV and Sony A7rV shared the same sensor, I expect Sony to announce the Sony A7rVI at the end of 2026 with a new sensor. It could be a new 61 Mp partially stacked sensor that gives us a 1-stop increase at medium-low ISO. After all, this camera aims for maximum image quality, and the new partially stacked sensor has proven that it can offer a real improvement in this area.
The current Sony RX100VII is over 6 years old, and in a rapidly expanding market such as that of compact cameras with fixed lenses, it really cannot compete with new competing models. Sony would be foolish to ignore this fact, and I expect it to launch a new model in 2026. It is possible that it will eliminate the retractable electronic viewfinder (which I find iconic). I hope it’s not just a minor update like the Sony RX1rIII. We need something better!
Sony has somewhat neglected the APS-C market. The A6700 is a good camera, but I still think they could do more. There is a 50% chance that the A6900 will arrive this year, but considering how many full-frame cameras Sony could launch in 2026, it is likely that Sony will wait another year and only launch it in 2027.
The Sony FX30 was equipped with the same sensor as the A6700. If Sony were to maintain this strategy, this camera would only be launched after a new A6900.
Guys, this is a tough question. The line is iconic and very important to Sony. But with the Sony FX2 doing a similar job (cinematic with built-in EVF) and the Sony FX3II coming in 2026… do we really need a new A7sIV? Let me know what you think in the comments!
Both should be announced in 2027. Before we get a new A7cRII, we’ll first need to get the A7rVI with the new sensor. Maybe a new A7cII at the end of 2026 might make sense… but I really don’t think it will happen.
Here we are, my friends. We’ll see what surprises the year has in store for us. Personally, I’m saving up to buy the Sony A7rVI. I’ve owned every generation of this camera, and I have no intention of missing out on the A7rVI with its new (partially?) stacked sensor.
8 months ago at the NAB show 7Artisans announced the development of the new 40mm f/2.5 Full Frame autofocus lens. Finally the lens will be officially launched in January/February. It’s a very compact lens with aperture ring and autofocus. A good fit for Sony A7c camera owners.
