We all rolled our eyes when Sony revealed the RX1R III at $5,098 (with a tiny $100 cashback… lol). But maybe this will turn into another “Sony A1 II moment.” Remember how that camera initially sparked mixed reactions for offering only modest updates? In the end, it became a real hot seller.

At Mapcamera the FujiFilm cameras took the top three spots but the Sony RX1rIII was the best selling Sony camera:

1. Fujifilm X-E5 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
2. Fujifilm X half X-HF1 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
3. Fujifilm X-M5 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
4. Ricoh GR IIIx – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
5. Sony Cyber-shot RX1R III – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
6. Nikon Z5II – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
7. Sony α7C II – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
8. Fujifilm X-T5 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
9. Canon EOS R6 Mark II – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
10. Hasselblad X2D II 100C – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton

And also the new Hasselblad medium format camera is selling hot considering the price tag!

Sony USA just held a new Kando meeting — and the biggest news is… that there was no new gear announced 🙂

The New Sony lens Trinity: My Favorite 3 Full Frame lenses

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
How to Run a Successful Wedding Photography Business (Explora)
The camera setting 99% of photographers don’t understand (George Holden).
7Artisans 10mm f3.5 review at SonyAlphaBlog.
Turning a Vintage Telephoto into a Close Focusing Lens (Fotodiox).
Sony 16mm G lens review by Philip Reeve
Why Film Photography is Perfect for Travel (42West)
A Wedding Photography Primer for WPPI (Explora)

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You can get it now on Kickstarter (Click here). Here is how it works:

Marco Bakker posted this image of the Samyang booth at the IBC show in Amsterdam. And from left to right you see these lenses:

• 14-24mm f/2.8 L-mount lens (E-mount lens version is already listed here).
• 24-60mm f/2.8 L-mount lens (E-mount lens announced to come in autumn)
• A newly announced 60-180mm f/2.8 FE lens!
• And an impressive 28-135mm f/2.8 FE lens!

There’s no word yet on pricing or release dates, but 2026 is shaping up to bring a flood of fast f/2.8 zooms — and that’s seriously exciting!

Here is a closer look of the two new zooms:

I’m really excited about this 28-135mm f/2.8. It’s a one-of-a-kind lens in the E-mount lineup. What’s your take on it?

The new Samyang/Schneider 24-60mm f/2.8 lens is available for preorder at Fotokoch, Fotoerhardt,

SongRAW Moonlit series – 50mm and 85mm f/1.2. Image credit: CineD

The new Chinese company announced the 85mm f/1.2. This is their second lens after the 50mm f/1.2 which has been announced a couple of months ago and i still not available in EU and EU stores.

CineD listed the specs:

• Autofocus using STM motors
• one aspherical element, five ED glass elements, and 11 HR glass elements
• onstructed from aerospace-grade aluminum
• 1.5kg

The SongRAW Moonlit 85mm f/1.2 will initially be available in Sony E-mount and Nikon Z-mount versions, with an L-Mount version planned for later release. The price is set at $1,299, with availability expected by the end of 2025.