Zeiss interview (and explains why they choose to begin with the 35mm and 50mm)

BestMirrorlessCameraReviews posted a Zeiss interview. Here are some key info:

1) Asked about the risk of redundancy with the already existent FE 55mm and FE 35mm lenses Zeiss answered that the two new Loxia “simply target completely different customers, and it’s good to start with the core of the portfolio. It’s a new family, completely different not only due to the fact they are manual but also because the typical manual lens Zeiss look is different from anything else.”

2) The best-selling Touit lens is the 12mm lens.

3) Zeiss believes E-mount has a bright future

4) About DSLR future: “It’s not only about the megapixels, but it’s also a tool. They like feeling they have a tool in their hands, and they like it bigger. That’s why this kind of camera will still live for a long time. When it comes to mirrorless, it’s probably a very future-oriented system.”

5) About a possible digital Zeiss Ikon:  “I’m not sure if a digital rangefinder camera would have a big enough market.”

Zeiss also made clear the de-clicking key comes for free with any Loxia lenses (it’s only the extra set that costs $28). BestMirrorlessCameraReviews also posted a set of image samples taken with the new Loxia.

Zeiss Loxia preorders:
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount at BHphoto, Adorama, WexUK, CameraPro.
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount at BHphoto, Adorama, WexUK, CameraPro.
Zeiss Lens Hood for Loxia 50mm f/2 Planar T* Lens at BHphoto and Adorama.
Zeiss Lens Hood for Loxia 35mm f/2 Biogon T* Lens at BHphoto and Adorama.
Zeiss 52mm Front Lens Cap for Touit and Loxia Lenses at BHphoto and Adorama.
Zeiss De-Click Key for Loxia Lenses (5-Piece Set) at BHphoto and Adorama.
Zeiss Rear Lens Cap for Loxia E-Mount Lenses at BHphoto and Adorama