Wild rumors: Samsung might battle Sony with new APS-C and FF sensors
If you believe what’s reported on Korean forums like Clien.net and SLRclub things will start to get very interesting soon. Samsung is rumored to have partnered with Fuji and Ricoh-Pentax to deliver them new APS-C and FF sensors. These sensors would support H. 265 codec and cost 30% less than what you have to pay for equivalent Sony sensors.
P.S.: Rumors aside there is a fact: Samsung and Fuji have announced a partnership earlier this year. More about the Samsung sensor rumors at MirrorlessRumors.com