When a FAKE becomes so strong that it’s hard to make it go away.

I want to make it 100% clear again that the A-mount strategy image posted by a commenter on SAR is 100% FAKE. And when I say 100% I mean I have proof and know for certain without any single doubt that it’s fake. I tracked back the author of the comment and he has a long history of publishing false information for fun on SAR comment system. So there is no doubt he made it up to create some buzz.

While I quickly removed the image from the comment system other sites like Petapixel, Photorumors, Cameraegg and so on picked up that image from the comment system without to question the validity of the “leak” taken from an anonymous(!) comment. I want to stress again that I did NOT(!) post the image as a valid “rumor” inside my own article. I contacted those sites and asked them to remove or mark the image as fake.

The issue still is that the image spread all over the web. And as I learned from my class in mass communication once an information has been spread out and magnified it becomes truth for many even if you try to dismantle it.

I ask all SAR readers who see the image posted on other sites and forums to make it clear this is a fake. If you want link back to this post if someone is interest to read the story of that fake image.

To all A-mount owners:
Sony will launch new A-mount lenses and cameras in future. I am 100% sure of that :)