Time magazine lists the Sony A7rV and the FX3 under “The Best Inventions of 2023”

Time made a list of the Best Inventions of 2023. And it includes two Sony cameras:

Sony A7rV: BHphoto, Amazon US&EU, Fotokoch, FotoErhardt, Calumet DE, WexUK, CameraPro

With resolution as high as the 61-megapixel sensor in Sony’s line of Alpha mirrorless cameras, focusing can be a challenge. The new Alpha 7R V model features a dedicated AI processing unit, which enables the camera’s autofocus capabilities to process even more data in real time. While most autofocus systems are based on face and eye recognition, the Alpha 7R V is trained to recognize and stably track body movements, even if the subject changes course. It’s not limited to humans, either—it also clocks birds with long necks or intricate head feathers, insects like butterflies and dragonflies, cars and more.

Sony FX3: BHphoto, Amazon US&EU, Fotokoch, FotoErhardt, Calumet DE, WexUK

The high-end cameras used to film today’s blockbuster movies can cost upwards of $100,000. But director Gareth Edwards (Rogue One: A Star Wars Story) shot his recently released sci-fi epic, The Creator, primarily on Sony’s FX3. The camera can be purchased at electronics stores for under $4,000, and most viewers won’t see a difference in quality. The FX3 is light and compact, but its real superpower is a dramatically high ISO (the sensitivity of the camera’s ability to capture light), which allowed Edwards to capture difficult night shots without the need for extra lighting. As the director said while promoting the movie, “You can basically film in moonlight.”