According to data from the research company Techno System Research, Canon, which ranks first in global supply of mirrorless cameras, accounts for 41% in 2023:
Nikkei reports that Canon Vice President Tsuyoshi Tokura called Sony “the biggest competitor.” By launching the Canon R1 flagship camera, it hopes to avoid Sony’s pursuit.
Nikkei also writes:
Sony has been leveraging the Group’s latest sensor technology to improve camera performance. The photo recording the “miraculous moment” after former US President Trump was shot was taken by Sony’s latest flagship model α9III. At the Paris Olympics, which opens on July 26, Canon will provide more than 100 flagship cameras to professional photographers for free. It can be said that the Olympic stage is also the top arena in the field of cameras. Canon has adopted a full product line strategy from beginners to professional users, and the flagship model at the top of the pyramid is the “face” of the brand. In order to maintain its leading position in the camera market, the professional user market is crucial. Can the flagship model of the brand be photographed at the Paris Olympics and be passed down to future generations? The flagship camera will become a touchstone for Canon’s future competitiveness.
My private thoughts: The new Canon R5II is a superb camera. But the new Canon R1 is certainly not the “flagship” camera that can compete with the Sony A1 and Nikon Z9. And it is not as innovative as the Sony A9III.
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found via CR