The Sony mount confusion dismantled by Imaging Resource.

Image courtesy: Imaging Resource.

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The recent decision from Sony to drop the “NEX” brand dramatically increased the confusion on their camera and lens lineup. And apparently the recent mess on text and description at Sony EU sites supports this statement :)
That’s why Imaging Resource tried to get through the labyrinth created by Sony to explain how we should “understand” the new Sony strategy. IR does a good job explaining Sony’s plan but the problem is that the mass is likely not going to understand Sony’s marketing anyway :)