Skip to content

Tamron interview: No fast primes, our focus is on zooms that do not exist elsewhere

Share

Phototrend had a chat with Jean-Christophe Thiry, president of Tamron France. Here are a couple of points he made:

Best selling Tamron lenses:

The queen lens in our store is the 28-75mm f/2.8 Di III VXD G2. It is the one that sells the best, thanks in particular to its availability in Sony E and now Nikon Z mounts. For its part, last year’s star, the 35-150mm f/2-2.8 Di III VXD, is also still very efficient.

Development of fast primes:

At Tamron, the strategy is to differentiate. We offer zooms that do not exist elsewhere, that is our core business.
It would obviously be interesting to announce lenses like 24mm f/1.4, 35mm f/1.4, or even an 85mm f/1.2, these are lenses that make you dream. But today, from a commercial point of view, there are already a large number of players who offer this type of optics and we are rather trying to play the agility card. So we are focusing on our strengths with our zooms.

E-mount market share within Tamron lenses:

I don’t have the exact numbers, but Sony’s E-mount lens sales are maybe a little less than 50% of the total. But don’t underestimate Fujifilm’s APS-C and Nikon’s emergence.
For example, our Tamron 50-400mm f/4.5-6.3 Di III VC VXD lens, which we announced this year, is selling 10 times better in Nikon Z mount than in Sony E.

Wrap up:

I kind of agree with Tamron that they have to focus on making some unique zoom lenses. We already have a ton of f/1.4 primes out there!

Share
Back To Top

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  1. Please disable your Ad Blocker
  2. Disable any DNS blocking tools such as AdGuardDNS or NextDNS
  3. Disable any privacy or tracking protection extensions such as Firefox Enhanced Tracking Protection or DuckDuckGo Privacy.

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers, tracking protection or privacy extensions).