Surprise: Sony manager says the ZV-E10 “had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony”

ZV-E10 at BHphoto, Adorama, Amazon.

ITmedia interviewed Sony marketing manager Naoki Maruyama. Here are a couple if interesting points:

• It had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony. The response exceeded expectations
• The ZV-1 is popular with young people in their 20s and 30s, and the ZV-E10 is popular with families in addition to this group. Compared to other cameras, the percentage of people who purchase a camera for the first time is very high.
• When Naoki Maruyama aimed at young people and camera beginners in order to boost the shrinking camera market, it seems that he was exactly right.
• Mr. Maruyama said, “As smartphone functions continue to improve, the camera market will not improve dramatically in the future,” while giving a view to the market, there is a possibility that cameras will hit like the VLOGCAM series. Is said to be enough.
• “I think it’s important to coexist, not to compete with smartphones, while trying to differentiate from smartphones. The core of planning is the small size that is the mainstream in the current camera market. It is a mirrorless interchangeable-lens camera that is superior in light weight.”
• “We have launched a mirrorless interchangeable-lens camera equipped with a full-size sensor ahead of other companies, and are steadily gaining support. Taking advantage of these strengths, we will propose the value unique to single-lens reflex cameras, such as blurring and high resolution that cannot be expressed with smartphones. “
• Details have not yet been decided, but it seems that the VLOGCAM series is expected to develop further. “I would like to promote it as a series that is similar to Sony’s standard” digital single-lens camera α (alpha) “and” digital still camera Cyber-shot “,” Maruyama concluded.