Sony’s wants to create a “Super Reality” sensor!

You can download the full presentation at Sony.net (Click here). You can also click on the thumbnails below to enlarge the image. So what are the key info?
– Sony is already the number one producer of CCD image sensors and want’s to become number one in the CMOS market too.
– The biggest market for image sensors is the cellular market (Example: The iPhone 4 uses a Sony sensor)
– Sony is working to increase, both image quality and frame rate.

But here is the real big news: Sony wants to create a “Super Reality” sensor that surpasses Human Vision. That’s why they created a new filter layout which includes “W” pixels (no color) to increase the dynamic range. At first look this will come at cost of the color information but I guess Sony has some kind of “secret” weapon to avoid that. Can’t wait to see such a senor in use in a “real” camera.

Personal note: Would love if Sony sensors could come close to the B&W image quality of [shoplink 8756 ebay]medium format cameras[/shoplink].