Sony wins 6 of the 18 EISA awards

EISA CAMERA OF THE YEAR 2018-2019: α7 III

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP[i] back-illuminated Exmor R^® CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops[ii] of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF area coverage of 93%, fast shooting at up to 10 fps[iii] with AF/AE tracking with either mechanical shutter or silent shooting[iv], diverse 4K^vivideo capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

EISA PROFESSIONAL MIRRORLESS CAMERA 2018-2019:α7R III

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPⁱ back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps[v]with full AF/AE tracking, as well as beautiful image and 4K[vi] video quality, wide 15-stopⁱⁱdynamic range, high sensitivity with noise reduction of almost a full stop[vii] and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

EISA SUPERZOOM CAMERA 2018-2019: RX10 IV

Featuring the world’s fastest[viii] AF acquisition time of 0.03 seconds[ix] and up to 24 fps continuous shooting[x] with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile ZEISS^® Vario-Sonnar T* 24-600mm[xi] F2.4-F4 lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.

EISA MIRRORLESS WIDE-ANGLE ZOOM LENS 2018-2019: FE 16-35mm F2.8 GM

The FE 16-35mm F2.8 GM wide-angle zoom is equipped with a variety of Sony’s most advanced lens technologies, it is the first wide-angle G Master™ model, making it ideal for an extensive variety of shooting situations – landscapes, architecture, close up portraits, sports, action and much more. It is also exceptionally lightweight and compact, maximising portability and usability. The lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony’s original XA (extreme aspherical) elements that reduce aberration and deliver ultimate resolution throughout the entire zoom range and aperture range.

EISA MIRRORLESS TELEZOOM LENS 2018-2019: FE 100-400mm F4.5–5.6 GM OSS

The FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom lens maintains the high standard of resolution that is the hallmark of Sony’s flagship line-up of G Master lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.