Sony should learn something from Fuji….how to make firmware upgrades!

Sony can do some great cameras but their firmware updates are somewhat disappointing. A77, A99 camera owners are still waiting for major improvements. I just read an article at MirrorlessRumors with an interview with Fuji manager Mr.Kawahara. He mentioned as one of the companies main goals is to support and improve its cameras via firmware update. He literally said: “We want you to use our camera longer and longer in your life.”

It’s high on my 2014 wishlist that Sony not only will keep making good new cameras but also to keep releasing good firmwares. I think this would help to create confidence around Sony and motivate more people to join in Sony’s A and E-mount system. I know that developing new firmwares is costly, but it’s also a good long-term investment!

So please Sony, in 2014 try to make current Sony camera owners happy too!