Press text: Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup
Preorders:
24mm f/2.8 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
40mm f/2.5 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
50mm f/2.5 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup
New 50mm, 40mm and 24mm Lenses Combine Incredible Image Quality and Intuitive Operability
The three lenses are all the same size (2.68 in diameter x 1.77 in), all have the same filter diameter (49mm) and are almost all the same weight (FE 50mm F2.5 G 6.1 oz, FE 40mm F2.5 G 6.1 oz and FE 24mm F2.8 G 5.7 oz), allowing the user to easily switch between all three lenses when using a gimbal without needing to rebalance each time. Moreover, each lens focuses internally, which means the front element does not move in and out to focus, enabling all three lenses to balance well when using a gimbal. They all feature the same stylish exterior design with focal lengths that are clearly marked to easily switch from lens to lens.
High Resolution in a Compact Design
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G combine the high image quality of a G Lens with a compact and lightweight form factor. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements[i], delivering high resolution and suppressing color fringing from corner to corner, even from the widest aperture, with a shallow depth of field.
The stunning bokeh of the G lenses is achieved with the optimization of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G, FE 40mm F2.5 G, and the FE 24mm F2.8 G).
Focus Distances
The FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of up to 0.18x (AF) / 0.21x (MF), which is ideal for a variety of shooting environments and subjects.
The FE 40mm F2.5 G has a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of up to 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision. For stills, 40mm allows subjects to stand out against backgrounds.
With a wide 24mm angle of view, the FE 24mm F2.8 G has a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of up to 0.13x (AF) / 0.19x (MF), the user can easily shoot close-ups with a blurred background.
High Operability and Reliability
The lenses feature a focus hold button, focus mode switch, aperture ring, and aperture click switch for ideal operability. The focus hold button is customizable from the camera menu and can be assigned based on users’ preferences. The aperture ring provides an intuitive and direct feel, compared to operating the aperture from the camera body. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually, so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.
The aluminum exterior ensures a premium, sophisticated finish and provides increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal[ii] (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant[iii] to ensure usability in any outdoor environment.
Fast, Precise and Quiet Autofocus
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise AF with excellent tracking performance which is maintained despite instantaneous changes in subject motion – making the lens ideal for tracking moving subjects. The AF is also quiet, so works for both still and movie shooting.
Sony’s Alpha Universe Site
Exclusive stories and exciting new content shot with the new lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand. You can find info on the Alpha Universe site here.
Pricing and Availability
The FE 50mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The FE 40mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The FE 24mm F2.8 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
More Information
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(US) – FE 50mm F2.5 G
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(CA) – FE 50mm F2.5 G
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(US) – FE 40mm F2.5 G
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(CA) – FE 40mm F2.5 G
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(US) – FE 24mm F2.8 G
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(CA) – FE 24mm F2.8 G
A product video on all three lenses can be viewed here.
Notes
[i] FE 24mm F2.8 G 1 x ED, 3 x aspherical elements
FE 40mm F2.5 G 3 x aspherical elements
FE 50mm F2.5 G 1 x ED, 2 x aspherical elements
[ii] This does not apply to FE 24mm F2.8 G
[iii] Not guaranteed to be 100% dust and moisture proof