That’s almost unbelievable! A company with a minimal camera division like Ricoh just bought the Pentax imaging division from Hoya! You can read the full press release here: hoya.co.jp (pdf file!). As you know both Ricoh and Pentax are currently using Sony sensors. By merging the two camera division the Ricoh-Pentax will probably become much stronger and this means more competition for Sony (In the DSLR segment Pentax is currently on 4th place right behind Sony). Ricoh is quite an innovative camera maker (see the interesting althaugh not perfect [shoplink 7499 ebay]GXR modular system[/shoplink]) and Pentax is well know for their “photographer oriented” camera design. Those are two characteristics Sony should learn from!