Laowa displayed a bunch of new lenses at the Cp+ show

• Ultima 12-120 (Arri PL)
• 35mm f/2.8 Tilt-Shift (E, L, RF, Z, GFX, XCD mount)
• 15mm f/4.5 Wide Angle Macro (E, L, RF, Z mount)
• 8-15mm Fish Eye (E, L, RF, Z, GFX, XCD mount)
• Laowa 10mm f/2.9 ZER-D FF Cine (E, L, RF, Z mount)
• Proteus Zoom (E, L, RF, Z mount)

7Artisans displayed four new lenses that will be available in all different mounts:

• AF 35mm F2.8 Full frame
• AF 25mm F1.8 APS-C
• AF 35mm F1.8 APS-C
• AF 50mm F1.8 APS-C

Sony 400-800mm f/6-3-8.0 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sony 16mm f/1.8 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK.

Note: USA proerder open tomorrow because Sony US has a stupid policy! Sony US, if you are reading this…you are hurting your sales and all influencers out there with this!

Hands-on:
Explora. 400-800mm review at PetaPixel. 16mm review at PetaPixel. 16mm review at ThePhoBlographer.

16mm Youtuber reviews:

400-800mm Youtuber reviews:

Sony 400-800mm f/6-3-8.0 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sony 16mm f/1.8 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK.

Morgan Hermoza, Imaging Products & Solutions Americas
​morgan.crumpley@sony.com

SAN DIEGO, Feb. 26, 2025 – Sony Electronics introduces the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date¹, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an incredible 800mm for specialty shooting. The additional reach is especially beneficial for birding, wildlife, aerial, and sports photographers seeking long-range lens capabilities.

The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra telephoto zoom range. Its internal zoom mechanism ensures stable handling, while its advanced optical design delivers creamy bokeh and sharp, detailed images. With a fast and accurate autofocus system combined with a durable, versatile build, this lens is a powerful tool ideal for both photographers and videographers documenting far away subjects.

“At Sony, we are dedicated to equipping photographers and videographers with the tools they need to push creative boundaries. The 400-800mm F6.3-8 G OSS is a testament to this commitment, delivering unparalleled reach and reliability as a super telephoto within the G Series lens line-up,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By continually expanding our lens offerings, we ensure that Sony mirrorless users have the specialized gear to capture stunning imagery in even the most challenging environments.”

Extended Reach, Bokeh, and Autofocus

As the newest addition to our G lens lineup, the 400-800mm F6.3-8 G OSS is designed for exceptional performance and consistency, even while extended to the furthest focal length. It is the first Alpha lens to offer a super-telephoto range of 400mm to 800mm, delivering unparalleled reach for the Sony Alpha full-frame system. For applications such as birding photography, the 400mm to 800mm zoom range allows photographers to locate subjects at the wide 400mm end before zooming in up to 800mm for tight, detailed shots. For those who need even more reach, the 400-800mm F6.3-8 G OSS is compatible with the 1.4x and 2x teleconverters², extending its range up to a staggering 1600mm.

An internal zoom mechanism maintains a balanced length and weight distribution while adjusting focal lengths—enhancing stability and handling. A smooth, responsive zoom ring allows for precise adjustments, while a carefully designed structure helps prevent accidental focal length shifts. In addition, this lens’ zoom ring features a short rotation throw which enables quick zoom adjustments essential for tracking fast-moving subjects in birding, wildlife, and sports photography.

The 400-800mm F6.3-8 G OSS is designed for exceptional optical performance, featuring an 11-blade circular aperture that produces beautifully smooth, creamy backgrounds with stunning bokeh when shooting at a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively minimize chromatic aberration, while advanced coatings suppress flare and ghosting, ensuring crisp, high-contrast images even in backlit conditions.

For fast, precise focusing, the lens is equipped with two precision linear motors, enabling seamless tracking that keeps up with the Alpha 9 III’s 120 fps³ maximum burst speed and up to 240 fps in video⁴. Its quiet operation, focus range switch, and suppressed focus breathing allow for enhanced control and make this lens an excellent choice for both photo and video use.

Enhanced Stability, Control, and Durability

The 400-800mm F6.3-8 G OSS delivers solid support for both handheld and tripod-mounted shooting. Its built-in Optical SteadyShot™ (OSS) image stabilization minimizes shake-induced blur, and when paired with an Alpha camera body featuring in-body stabilization, stability is further enhanced. Durable construction, optimized balance, and a non-removable foot maximize reliability and performance. For tripod use, the tripod mount foot allows quick rotation between horizontal and vertical orientations, offering versatility for various shooting scenarios.

Designed for high-level control and reliability, the lens features three customizable focus hold buttons positioned at 90° increments for easy access in any orientation. Full-time Direct Manual Focus (DMF) automatically engages manual focus when the focus ring is adjusted, allowing for seamless fine-tuning. The redesigned lens hood includes a lock button and filter opening, ensuring effortless operation in any environment.

Additionally, the dust- and moisture-resistant⁵ design enhances durability, while a fluorine-coated front element repels contaminants for easier cleaning.

Pricing and Availability

The 400-800mm F6.3-8 G OSS will be available in March 2025 for approximately $2,899.99 USD and $4,099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

A product video on the new 400-800mm F6.3-8 G OSS can be viewed here: https://youtu.be/P7om9s8E6Fk

For detailed product information about the 400-800mm F6.3-8 G OSS please visit: https://electronics.sony.com/imaging/lenses/full-frame-e-mount/p/sel400800g

Exclusive stories and exciting new content shot with the new 400-800mm F6.3-8 G OSS and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

###

About Sony Electronics Inc. ​

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

Notes:

¹ As of the February 2025 product announcement

² Sony FE 1.4x Teleconverter SEL14TC Lens and 2x Teleconverter SEL20TC Lens

³ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.

⁴ Functional compatibility may vary depending on the camera used.

⁵ Not guaranteed to be 100% dust and moisture proof

Sony 400-800mm f/6-3-8.0 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sony 16mm f/1.8 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK.

Sony Contact: Morgan Hermoza, Imaging Products & Solutions Americas, morgan.crumpley@sony.com

SAN DIEGO, Feb. 26, 2025 – Sony Electronics introduces the 16mm F1.8 G (SEL16F18G), a full-frame E-Mount lens that combines an ultra-wide 16mm focal length with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography, and more.

“At Sony, we are committed to providing creators of all levels with a diverse range of lens options to meet their artistic and technical needs,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The 16mm F1.8 G is now the widest prime lens in our G lens lineup and pairs seamlessly with all our latest full-frame Alpha series cameras, as well as the FX3 and FX30 cinema cameras. With 79 E-Mount lenses now available, we are continuing our mission to ensure photographers, filmmakers, and creators have a breadth of high-performing lens options to bring their visions to life.”

Ultra-Wide Performance with Stunning Bokeh

The 16mm F1.8 G is engineered for breathtaking, dynamic perspectives with an ultra-wide 16mm focal length. Its advanced optical construction includes two AA (Advanced Aspherical) elements to ensure razor-sharp resolution across all apertures. A combination of one Super ED (Extra-low Dispersion) glass element and three ED elements effectively suppresses chromatic aberration, delivering edge-to-edge clarity. Additionally, Sony’s optimized coating minimizes flare and ghosting, resulting in stunning image quality even in challenging lighting conditions.

With a bright F1.8 maximum aperture and an 11-blade circular diaphragm, the 16mm F1.8 G produces beautiful, creamy bokeh that enhances subject separation. Its impressive close-up performance allows for a minimum focus distance of just 0.5 ft (0.15 m) with autofocus and a maximum magnification of 0.25x. When using manual focus, these values improve up to 0.43 ft (0.13 m) and 0.30x, enabling unique wide-angle compositions with extraordinary depth.

Powerful Performance in a Compact Form

Through advanced optical engineering, including Sony’s high-precision AA lens elements, the 16mm F1.8 G maintains ultra-wide capabilities in an impressively compact and portable form factor. Measuring just 3 x 3 in (73.8 x 75 mm) and weighing approximately 10.8 oz (304 g), it offers exceptional mobility without compromising image quality. Designed for professionals on the go, this lens excels in capturing expansive landscapes and intricate architectural compositions with precision and clarity.

Fast and Accurate Autofocus

Equipped with two XD (Extreme Dynamic) linear motors, the 16mm F1.8 G delivers rapid, precise autofocus with remarkable tracking performance. A newly developed control algorithm enhances responsiveness while reducing delay and vibration, ensuring smooth, near-silent operation. This makes it an exceptional choice for both stills and video, especially when capturing fast-moving subjects.

Optimized for Stable Video

Designed with videographers in mind, the 16mm F1.8 G minimizes focus breathing for seamless focus transitions. It fully supports the breathing compensation function¹ available in compatible Sony Alpha camera bodies and pairs effortlessly with in-body Active Mode² image stabilization to ensure steady footage, even while shooting handheld or on the move. The lens also features a standard 67mm front filter thread, making it easy to integrate with a wide range of filter accessories. The compact design³ is ideal for gimbal use.

Intuitive Controls and Reliable Build

The 16mm F1.8 G offers comprehensive manual controls, including a responsive focus ring, customizable focus hold button, focus mode switch, aperture ring, and iris lock switch. The aperture ring allows for tactile exposure adjustments, while the click ON/OFF switch enhances flexibility for both photography and video applications. Built to ensure durability and reliability in challenging environments, the 16mm F1.8 G features a dust- and moisture-resistant design and a fluorine-coated front element.

Pricing and Availability

The 16mm F1.8 G will be available in April 2025 for approximately $799.99 USD and $1099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

A product video on the new 16mm F1.8 G can be viewed here: https://youtu.be/04fkjfK1tbQ

For detailed product information about the 16mm F1.8 G please visit: https://electronics.sony.com/imaging/lenses/full-frame-e-mount/p/sel16f18g

Exclusive stories and exciting new content shot with the new 16mm F1.8 G and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

The lens is already available for reorder at Amazon UK. Price is £849.00 incl. VAT and shipping start is April 4. UPDATE: The page has been removed!

Description:

• GET THE WHOLE SCENE IN With an expansive 16mm ultra-wide field of view, this lens captures stunning landscapes, architecture, and immersive video content creation. The bright f/1.8 aperture ensures outstanding performance in low light.
• G PREMIUM OPTICAL QUALITY The advanced G Lens optical design ensures edge-to-edge sharpness, even at f/1.8. Aspherical and ED elements reduce aberrations, delivering high-resolution images with natural colors.
• LIGHTWEIGHT, COMPACT & DURABLE Designed for portability, this lens is one of the lightest ultra-wide primes. The weather-sealed construction and fluorine-coated front element offer long-term durability.
• IDEAL FOR VIDEO CONTENT CREATION Designed for video content creators, this lens offers fast and accurate autofocus, stunning background bokeh, and advanced stabilisation for smooth and cinematic footage. Capture every moment with precision and style.
• SONY GENUINE EXPERIENCE Declickable aperture ring for precise control, 120p slow-motion compatibility, and seamless integration with Sony’s latest camera technology for cinematic video creation.

Features of the Sony FE 16mm F1.8 G ( SEL16F18G ) Lens.

• Ultra-wide 16mm focal length — Ideal for landscapes, travel, and video.
• Bright f/1.8 aperture — Excellent low-light performance and depth of field control.
• Edge-to-edge sharpness — Delivers high-resolution images with minimal distortion.
• Weather-sealed design — Ensures durability in various shooting conditions.
• Advanced video stabilization — Smooth footage for cinematic video.
• Declickable aperture ring — Allows seamless transitions for video shooting.
• 120p slow-motion compatibility — Supports high-frame-rate recording.
• Lightweight and compact — Easy to carry for on-the-go shooting.

Product description
The Sony FE 16mm F1.8 G is an ultra-wide-angle prime lens perfect for landscapes, travel, and video content creation. With a bright f/1.8 aperture, edge-to-edge sharpness, weather-sealed durability, and advanced video stabilization, this lens is ideal for both professional photography and cinematic video. The declickable aperture, 120p slow-motion compatibility, and lightweight design make it a versatile choice for creatives on the go.