Sony’s new tutorial videos explain how their Electronic Variable ND works

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A couple of Sony Cine E-mount cameras use Electronic Variable ND technology. In these videos you can find out how it works and why it’s important. I imagine some of you are wondering if this technology will ever make it into the more compact A7s or FX3/30 line of cameras. I hope the A7sIV will feature it, as it would add a lot of attention to this camera! Let’s keep our fingers crossed!

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Today only best price ever on the Tamron 70-180mm f/2.8 for $929 at Bhphoto!

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This is a super deal and best price ever on the 70-180mm FE sold by BHphoto (Click here).

Sony deals extended:

Cameras:

Lenses:

Accessories:

Tamron:

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Sony shares its long-term goals: Increased sales of 8 percent per year in the camera business, use of much larger sensors inside smartphones.

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Sony shared the PDF’s disclosing their long term plans for each business segment. Here are some interesting notes:

  • Sony wants to increase the camera business sales by 8% a year til 2026
  • Sensor share revenue should increase to 60% til 2025
  • They expect sensor sizes to increase on future high end smartphones
  • They expect the Image Quality of smartphones to come “close to a human eye” through the use of larger sensors and AI

via DClife

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Reconditioned Sony gear: $1000 off on the Sony A1 and $650 off on the Sony A9III

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The two Sony top end reconditioned cameras are now in Stock at with big discount and 90 day warranty:

There are a ton of E-mount cameras and lenses with great rebates and 90 day guarantee sold by Amazon (Click here). The specific camera gear deals can be found here:

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Private note: Lot’s of stress and unexpected things…expect some pauses on SAR

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Dear SAR readers,

First the important things: health is fine and that is the only thing that matters.

But in the last 10 days many “bad” things have happened in my personal life and I am forced to work a lot on these issues. It is normal to have these contingencies, I have had them in the past and more will happen in the future. But I am writing this on SAR because I feel that this time may affect my writing on SAR. It might happen that I cannot update SAR for 1-2 days.

In Italian there is a saying, “Piove sul bagnato,” which I think can be translated to something like “when it rains, it pours” It means that bad news often happens all at once. This is the case now and I can only share one of them publicly:

For 15 years I worked on building the CUBE camera and realizing unique 1×1 meter big photos on Ilfochrome (direct positive images without negative and therefore one of a kind). We created 300 such images but now 38 of those photos got destroyed by a flooding. So I have to work to save all other photos and this is one of the issues keeping me super busy.

Here is the damage one of the Ilfochrome images (the violet part shows the layers blowing up and destroying the color info):

Sony will have some announcement soon, so I will try to still work at last to get the rumors. You can help me out on this and share the rumors you find or hear by using this contact box or by contacting me at sonyalpharumors@gmail.com. Thanks!

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New update on the Alpha Focus Bracketing APP

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You can find the APP on Google Play. This is what it does:

Connect your camera* over Bluetooth with this app and focus bracketing won’t be a problem anymore. Fast and reliable. Focus Bracketing can be completely customized: pick the focus step, the number of pictures you want and the app will do the rest.
Advanced options: Focus Rewind, Focus Test Mode and Pre Bracketing Steps make this app the most advanced companion for professionals. Compatible with external and internal Flash.

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