Press text: Reuters selects Sony cameras for its worldwide video group equipment

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Press text:

Reuters selects Sony cameras for its worldwide video group equipment
Reuters’s global network of on location reporters will be using the Alpha 7S III and PXW-Z280 cameras starting this year to bring world events to everyone

UAE, Dubai – Sony is delighted to announce that Reuters, one of the largest news agencies in the world, has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journalists across the world. The fleet will be using Alpha 7S III, and PXW-Z280 as their main shooting kit, paired with UWP-D wireless audio.

Since its launch, the Alpha 7S III has established itself as a go to camera for on location content creators needing a compact form factor and exceptional picture quality. In this instance, the advanced autofocus performance for hybrid use, together with its outstanding low light performance were key features in Reuters’ decision making. Sony’s E-Mount strategy will also provide journalists with the flexibility to capture images in their truest form, when perfectly paired with the vast options of Sony lenses of their choosing., including the SEL2470GM2.

The PXW-Z280 has become an industry standard, thanks to its ease of use, electronic variable ND filter and Sony’s Instant HDR workflow, eliminating the need for colour grading. Its advanced network features and multiple format support means it can easily, securely, and wirelessly fit into a cloud-based news gathering workflow.

Both cameras benefit for the connectivity features needed to easily connect to the cloud for seamless and reliable content transfer, from the capture location back to the remote broadcast unit, particularly critical for news gathering, with its emphasis on speed.

The cameras and associated equipment started shipping to 23 Reuters locations across the world from April 2024.

This investment from Reuters is a testament to the long-standing relationship between Reuters Sony, powered by Sony’s in-depth knowledge of on the terrain requirement from journalists and Reuters mission to provide timely and quality news. Sony’s Media Backbone Hive is already in use at Reuters as its main multi-platform news production system.

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Lots of deals: BHphoto Megadealzone and lowest price ever on some Tamron/Viltrox/Rokinon

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For the next three days you can save on a ton of gear sold in BHphoto’s Mega Deal zone (Click here). A couple of highlights:

Amazon deals:

Tamron deals:

Lowets price ever on the Tamron 70-180mm f/2.8 FE lens sold by Amazon and BHphoto.

Viltrox deals:

You save 15% on all other Viltrox E mount lenses sold by Amazon US/EU, BHphoto, Adorama, Viltrox. Particularly hot is this: Save $85 on the Viltrox 16mm f/1.8 FE lens sold by Amazon US/EU, BHphoto, Adorama, Viltrox worldwide store.

 

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WILD RUMOR: Sony RX100 VIII coming by the end of 2024?

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I received an indiscretion from an anonymous tipster that I would not normally dare to publish. Until two years ago I would never have believed that Sony would make a new successor to the RX100 VII. But nowadays there is a sudden great demand (and hype) for compact digital cameras. And I think it is no longer crazy to believe that Sony could update the current RX10VII making it appealing to the younger generation of “creatives” (a good word for TikTokker and Instagrammers). They could include some Ai and Vlogger functions and use a new lens to replace the 24-200 mm range. I see a 20-70 mm lens much more ideal for narcissistic “creators” :)

But now tell me what you think: Would a new RX100VIII make sense? Is it something you would consider purchasing?

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DxO is celebrating the 20th anniversary! 20% discount on all products for the next 20 days!

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For the next 20 dazes you save 20% on all DxO software!

It’s our 20th anniversary! 20% off everything for the next 20 days!
Dear photographer,

20 years ago in June, something remarkable happened: DxO Optics Pro version 1 was born. This was the predecessor of today’s DxO PhotoLab, built to give passionate photographers a completely new level of image quality.

Driven by a love for photography, our innovations have kept coming: image processing chips for smartphones, the DxOMark website (a global reference for image quality evaluation), the DxO ONE (a wonderful little connected camera), the revival of the Nik Collection, the creation of groundbreaking noise reduction technology, not to mention our range of unique software full of advanced features, and much more.

Discover the full story here.

To celebrate our 20th anniversary, we are delighted to give you 20% off all of our products for the next 20 days!

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For EU readers: coupon rebates at Amazon DE/UK/FR/IT

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There are new coupon rebates on Sony lenses at Amazon Germany (Click here), Amazon UK (on this page), Amazon Italy (on this page), Amazon France (on this page).

Coupon rebates at Amazon Germany:

You save up to 300€ on Tamron lenses at Amazon Europe, FotoErhardt, FotoKoch, Calumet, WexUk.

 

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BHphoto launches the three day long Mega Dealzone! $270 off on the Tamron 70-180mm f/2.8!

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For the next three days you can save on a ton of gear sold in BHphoto’s Mega Deal zone (Click here). A couple of highlights:

You save 15% on all other Viltrox E mount lenses sold by Amazon US/EU, BHphoto, Adorama, Viltrox.

Particularly hot is this: Save $85 on the Viltrox 16mm f/1.8 FE lens sold by Amazon US/EU, BHphoto, Adorama, Viltrox worldwide store.

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