In two days from now Sirui will launch their first full frame autofocus lens. And now we know it’s a 85mm f/1.4 E-mount!

UPDATE: First leaked image of the lens:

Phototrend had a short chat with Foucauld Prové, Managing Director at Sigma France.

Sigma is eager to make “unusual” lenses:

So yes, the demand for atypical optics is growing. And then we also see the evolution of the photo market, which is increasingly moving towards a market of expert amateurs. And this type of user may have more specific desires: it is to this type of demand that we will respond with this type of lens.

Could Sigma make a sort of 100-300mm f/2.8 lens?

We had a Sigma 120-300mm f/2.8 DG OS HSM zoom in the catalog for many years, with several versions between 2008 and 2022. So, no doors are closed on that level.

How Sigma’s sees the market:

The Sigma brand has had its best years in history over the last three years globally and in France as well. We are therefore on a good trend and with very good prospects for the future.

Strongest mount demand:

It is obviously the E mount that has allowed the brand to grow in recent years.

About the possibility of getting a compact 70-200mm f/4.0 lens:

If we ever launch a 70-200mm in the Contemporary line, it would probably have an f/4 aperture, in order to gain in compactness and lightness. Would a 70-200mm f/4 lens be very successful? I’m not 100% convinced.

BCNranking published the top 50 of the best selling cameras on the Japanese market for the month of September:

1. Canon R50 double lens kit (last month 2nd place)
2. White Canon R50 double lens kit (3th place)
3. Canon R10 with 18-150mm lens (1th place)
4. Sony ZV-E10II double lens kit (5th place)
5. Sony A6400 double lens kit (11th place)
6. Sony ZV-E10 with double kit kit lens (8th place)
7. Panasonic G100 with kit lens (10th place)
8. Canon Kiss X10 double lens kit (12th place)
9. Sony ZV-E01II with kit lens (9th place)
10. Sony A6400 (Silver) double lens kit (19th place)
11. Sony ZV-E10 with powerzoom kit lens (4th place)
12. Sony ZV-E10 (WHITE) with powerzoom kit lens (was out of top 50)
13. Black Canon R50 with 18-45mm lens (30th place)
14. Canon R100 double lens kit (21th place)
15. Canon R50 double lens kit (18th place)
16. Nikon Z50 double lens kit (15th place)
17. Silver Nikon ZFc with 16-50mm kit lens (14th place)
18. Canon R6II (40th place)
19. Silver FujiFilm X-T5 with kit lens (20th place)
20. Olympus E-P7 with double kit lens (6th place)
21. Canon R100 with kit lens (was out of top 50)
22. Silver Nikon ZFc with 28mm kit lens (49th place)
23. Sony A6700 with kit lens (24th place)
24. Sony ZV-E10II body only (was out of top 50)
25. Panasonic G100 (33th place)
26. Silver Fujifilm X-T50 body (25th place)
27. White Sony ZV-E10II lens kit (17th place)
28. Canon RP with 24-105mm lens (37th place)
29. White Olympus E-P7 with double kit lens (13th place)
30. Olympus E-P7 with  kit lens (32th place)
31. Black Sony A7cII (29th place)
32. Canon R10 with kit lens (43th place)
33. Nikon Z30 double lens kit (7th place)
34. Fujifilm X-T50 with kit lens (22th place)
35. Canon R5II body only (39th place)
36. Nikon ZFc with 16-50mm kit lens (was out of top 50)
37. Nikon D7500 with kit lens (was out of top 50)
38. Sony A7cII with kit lens (27th place)
39. Nikon Zf with 40mm lens (42th place)
40. Olympus E-M10IV with double zoom kit (was out of top 50)
41. Canon R6II with kit lens (was out of top 50)
42. Sony A6700 body only (48th place)
43. Canon R8 (44th place)
44. FujiFilm X-T5 with kit lens (35th place)
45. Sony ZV-E10 (WHITE) with powerzoom kit lens (26th place)
46. Silver Sony A7cII (28th place)
47. Nikon Z8 (23th place)
48. Sony A7IV (was out of top 50)
49. Panasonic G100 vlog kit (50th place)
50. Nikon ZFc with 28mm kit lens (was out of top 50)

A couple of things you learn from that ranking:

• Brands ranking: Sony (16 camera kits) Canon (14) Nikon (9) FujiFilm (4) Om Digital (4) Panasonic (3)
• Of the 16 Sony cameras listed 8 are ZV-E10/II kits!
• Only one DSLR made it into the ranking (Nikon D7500 on position 37)
• 4 Olympus camera made it into the top 50 while none of the new OM Digital cameras made it
• Panasonic L-mount camera are not present in the top

The new Delkin card is now in Stock on Amazon (Click here) for $449 only. For comparison:

The 4th generation cards are usually more expensive than the Delkin:

4.0 generation VPG400 cards:

• Exascend 1TB for $699 at Amazon, BHphoto.
• Wise 1TB for $599 at BHphoto.

4.0 generation VPG200 cards:

• OWC 960GB for $519 at Amazon, BHphoto, Adorama.
• Prograde 960GB for $679 at BHphoto, Adorama.

A couple of additional new deals:

• 18% off on the 20mm f/1.8 G at Amazon Spain.
• 6% off on the Tamron 35-150mm f/2..0-2.8 FE at Amazon Italy.

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.

Reminder:

Amazon Germany launched massive coupon code deals on Sony Alpha lenses that do push the price down to their lowest ever:

• 170 Euro coupon rebate on the Sony 20-70mm G LOWEST price ever with 1030€!
• 170 Euro coupon rebate on the Sony 135mm f/1.8 GM LOWEST price ever with 1280€!
• 170 Euro coupon discount on the Sony 90mm macro  LOWEST price ever with 710€!
• 170 Euro coupon discount on the Sony 85mm GM
• 140 Euro coupon discount on the Sony 24-105mm G
• 70 Euro coupon discount on the Sony 14mm f/1.8 GM
• 70 Euro coupon discount on the Sony 70-200mm GM
• 70 Euro coupon discount on the Sony 40mm f/2.5 pancake lens

Fujifilm X-M5 vs Sony ZV-E01II size comparison by Camerasize

As you know, the Sony ZV-E10/II is the best-selling E-mount camera and still consistently tops the rankings on Amazon (click here). Last week Fujifilm announced the new X-M5 (here on Amazon and BHphoto). An attempt to compete directly with the Sony ZV-E10II. It has almost the same features as the Sony, but costs 200 dollars less. The design, film simulation options (and dedicated dial) are definitely a plus for the Fuji. While the Sony probably has the better autofocus and grip. Here is a size comparison:

If you want to know how this camera competes with the Sony, watch this video:

Sirui is ready to launch its first AUTOFOCUS full-frame lens. It will have an aperture of f/1.4, but the focal length is not yet known. I just hope it’s not another 50mm lens. I now count over SIXTY TWO such 50mm lenses on BHphoto.

Here is an image of the front of the lens: