In the USA: Sony #1 Mirrorless Brand for 2021, #1 Full Frame Mirrorless For 8th Straight Year

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Today Sony USA issued the following press text. This data is from NPD, the industry’s retail-reporting and analytics source. Almost all consumer electronics market data comes from NPD. There are footnote references to “Sony Internal Research” and these are still referencing NPD data. Sony Internal Research refers to the analysts that compile, organize and verify the NPD data.

Sony Electronics’ is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America
2021 Marks the 8th Consecutive Year that Sony Holds the #1 Share in Full-Frame Mirrorless

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[i] and full-frame mirrorless camera brand in 2021[ii].  This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi.  And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iii] as well.The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[iv]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records.  For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[v].

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

Footnotes

[i] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[ii]Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iii] Source: Sony Internal Research, U.S., Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

[iv] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera Family, Based on Units, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

[v] Source: The NPD Group/Weekly Retail Tracking Service, U.S., Detachable Lens Camera, Digital Lens Type: Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan 2018-Dec 2021.

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Sony shows video with Sony A1 developers and new 2 layer sensor explanation

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Sony published this video that contains two parts: The first is an interview with the engineer that lead the Sony A1 sensor design. The second part is with another engineer talking about the new 2 layer sensor. This new architecture approximately doubles saturation signal level relative to conventional image sensors, widens dynamic range and reduces noise, thereby substantially improving imaging properties. The new technology’s pixel structure will enable pixels to maintain or improve their existing properties at not only current but also smaller pixel sizes.

I wonder if we will get this new kind of sensor on the future A1II :)

 

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TTArtisan 90mm f/1.25 lens review by Marc Alhadeff: “delivers nice portraits with a dreamy atmosphere”

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This new lens can be preordered at BHphoto and at TTartisan (worldwide shipment).

Marc from SonyAlphablog tested the lens and concluded:

The TTArtisan delivers nice portraits with a dreamy atmosphere and better results than a lens like Samyang MF 85mm F1.4 MK2, however its heavy weight and issue of focus shift makes it difficult to recommend vs eg a Samyang 85mm F1.4 AF at same price which is much sharper and has AF, unless you want to exclusively shoot at F1.25 with this lens

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Sony Tidbits…

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Doing More w/ the Sony a7IV: Episode 1: Sony a7IV Video by Patrick Murphy-Racey

200-600; any way to lock at 600 mm? (SonyAlphaForum).
1950s preproduction Helios 40 85mm F1.5 double-gauss on the A7c (Steve Campbell).
Best Camera Settings for Street Photography (42West).
Announcing Sachtler 100mm flowtech Legs and FSB 10 Tripod System (Explora).
Review: Laowa 9mm 5.6 FF-RL (Phillip Reeve)

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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Olympus announced the OM-1 which features Sony new 20MP Quad Pixel sensor

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The new OM-1 features the Sony 20MP Quad Pixel sensor. It has 80 million individual photodiodes, 40m of them are green pixels and the rest is split in half between red and blue pixels. This tech was only used on smartphones until now.

GSMarena writes:

Image sensors, especially ones with small pixels like in smartphones, feature an on-chip micro lens array to help guide all the arriving light to the sensor’s photo diode. Right now, each pixel gets its own lens, but Sony has developed a way for four adjacent pixels to share a lens.

Sony unveils 2x2 on-chip lens tech for Quad Bayer sensors, which promises better AF performance

This is aimed at Quad Bayer sensors where the four pixels already share a color filter. Differences in the sensitivity of pixels prevented such designs, but Sony says it has figured it out and calls its technology 2×2 On-Chip Lens (OCL).

The question now is if we will see the same tech on future APS-C and Full Frame cameras too.

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