Ahead of the busy Sony A7rV and A9III announcement year…You can make first contact with me on youtube :)

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It’s 14 years I work on the rumor websites, and I kept my person and life always private. But something changed the past year. A couple of events that made me change my mind. I think it’s time to create a clear interactive community. I am tired of sitting alone in the dark :)

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CIPA expects camera market to shrink further this year: minus 6.1%

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CIPA published their market forecast and it is grim! The camera market is expected to shrink further by 6.1%:

  • CIPA announced on the 22nd that the worldwide shipment of digital cameras in 2022 will decrease 6.1% from 2009 to 7.85 million units. It is expected to fall below the previous year’s level for the fifth consecutive year. The shortage of parts such as semiconductors is expected to continue to affect production for 22 years. Compared to the peak of 10 years, it will be about 1/15.
  • The number of integrated lenses such as compact digital cameras is expected to decrease by 15% to 2.56 million units, and the number of interchangeable lens cameras such as single-lens reflex cameras and mirrorless cameras is expected to decrease by 1.1% to 5.29 million units.

Indeed I told you many times already that Sony had to push forward their product releases. The new ZV styled camera, the A7rV and A9III are all expected to be on market from second half of the year at best (the A9III might even be on market by early next year).

via Digicameinfo

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Sony Tidbits…

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5 Weird Vintage Lens Adapters for Crazy Effects

Lens Selection for Landscape & Architecture (SonyAlphaForum).
New Full-Frame 49MP Sensor Can Shoot 8K at 120FPS, 4K at 240FPS (PetaPixel).
Brightin Star 55mm F1.8 on Sony A7C (SonyAlphaBlog).
Understanding Exposure, Part 1: The Exposure Triangle (Explora).
A Complete Guide to Color Grading (In Lightroom and Photoshop) (42West).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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US Commerce Department expects sensor shortage to last til end 2022

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Engadget reports:

Don’t expect the worldwide chip shortage to end any time soon. Bloomberg and The Washington Post note the US Commerce Department has published a semiconductor supply chain report estimating that the global shortage will last until at least the second half of 2022. “We aren’t even close to being out of the woods” with supply problems, Department Secretary Gina Raimondo said.

Many companies are particularly sensitive to problems, too. The median chip inventory for a client company plunged from 40 days in 2019 to under five days in 2021. Even a relatively short (weeks-long) disruption overseas could shut down an American factory, the Department said.

Officials concluded the government couldn’t directly end the shortage. Private companies were “best positioned” to overcome challenges by increasing production, optimizing their designs and limiting the impact on their supply chains.

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Triple Brigthin Star review: 50mm F0.95, 55mm F1.8 and 23mm F5.6

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Brigthtin Star seems to be a rebranded version of the Mitakon lenses. You can find these lenses on Amazon US, Amazon DE, Amazon UK.

Marc Alhadeff from SonyAlphaBlog reviewed three of them:

Brightin Star 50mm F0.95:

The Brightin Star 50mm F0.95 (389$) is a typical F0.95 lens the provide super smooth bokeh, decent sharpness wide open and excellent as of F4 with a very good color, rendition and very good build quality
The Brightin Star provides very poetic and nice pictures for portraits or for object details with lot of background blur
The key difference with the other F0.95 lenses is the price: it is 2 times cheaper that other F0.95 while providing very similar performance !
The lens has some weaknesses : not circular bokeh balls with aperture closed down , more vignetting and situation than competition and lower resistance to flare
But for 389$ it is a bargain

Brightin Star 55mm F1.8:

The Brightin Star 55mm F1.8 (116$) provide globally very good portraits with very good bokeh balls, good background blur, very good color rendition. Sharpness could be a bit better wide open but for 116$ is does as good as the Sony 50mm F1.8 while having a better rendering for portraits

Brigthin Star 23mm F5.6:

The Brightin Star 23mm f5.6 (100$) is a very nice , light and compact pancake lens. Sharpness is very good to excellent on most of the fields but with only average corners. The color Rendition is very good
The main drawback is the bad resistance to flare , the average corners , the slow aperture of F5.6 (if you like small depth of field effect) and of course no AF

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