Premium compact cameras with a fixed lens such as the Fujifilm X100VI, the Leica Q3 and the Ricoh GR are currently selling like hot cakes. And today Fujifilm has announced the new GFX100RF medium format fixed lens camera. Full specs, pricing information and pre-orders can be found at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, WexUK.

Once again, I’d like to emphasize that Sony really missed out on this momentum. Kudos to Fujifilm for taking the risk of making a fixed lens medium format camera. I’m not sure how well this camera will sell: It lacks IBIS, it has a slow lens (28mm f/3.1 full-frame equivalent), and it’s larger than comparable full-frame fixed-lens cameras like the Sony RX1rII.

I still think that the improvement in image quality of this ‘small’ medium format sensor over full-frame is hardly noticeable in practice. That’s why I hope that when Sony enter the medium format sector, they use the much larger 53x40mm sensor instead:

x

However, the real highlight of this year for Sony would be the release of a new RX1 camera with an improved menu, battery life and autofocus. It has the same form factor, even the same Zeiss lens and a 61 MP sensor inside. I think that would be a real big seller, don’t you?

Sony announced the new $35,000 Ocelluss Camera Tracking System. You can preorder it now at BHphoto (Click here). If you wonder why this thing is that expensive you can read a full presentation on Explora.

During a Q&A Tamron was asked about the effects of tariffs:

We will be affected to some extent by the increase in tariffs on China, but in response to the increase in tariffs on China during the previous Trump administration, we have been gradually transferring production of the affected parts from China to Vietnam since then. The company’s own brand, as shown in the photo, will be particularly affected, but for our own brand, we will leave some models produced in China and have already transferred about 85% of production to Vietnam and Aomori outside of China, so we believe the impact will be minor.

I wonder how much Sony will be effected by this. Sony does produce most Alpha cameras in Vietnam but I guess there is a chance Tariffs on Vietnam and also Japanese products might be coming too.

Important note: Leave out politics in the discussion. I don’t care about reading your political position. This is purely about a discussion about economic effects on the camera industry. Every political comment will be removed. Every reasonable economic discussion is ok.

via DClife

All I Need for Photography in 2025

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Choosing a Camera for Wildlife Photography (Explora).
The Pros and Cons of Using Color Gels vs RGBW LEDs for Photography (42West).
How Fujifilm Beat Canon, Sony, and Nikon Effortlessly (ThePhoBlographer).
Meike 55mm f/1.8 Pro vs Lumix S 50mm f/1.8 review by Richard Wong.
New Petzval 24mm, 35mm, and 135mm lenses spotted by Getnavi.
Softbox Basics: Creating Perfect Light (42West).
Macro on a Budget: Extension Tubes (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group