Til the Corona outbreak Sony regularly organized Kando events in late August. And they always were combined with new product announcements. I don’t’ know if this will be still the case this time. We heard from first time sources that there might be an announcement on September 5th (see leaked image of new teleconverters). All I know with good confidence is that this is what we should get soon:
New A7rV (on market in October)
New ZV E-mount camera
New E-mount camcorder
There are also a couple of new lenses coming in late 2022.
I found some new material about the Tamron 20-40mm FE lens. And it’s very clear that their target is the Full Frame vlogger Market:
A new proposition from TAMRON! Three key points of the 20-40mm F2.8, a compact and lightweight fast-aperture standard zoom lens that starts at 20mm!
Finally, a zoom lens designed and built to work the way you do—instead of way lenses were used in 1950. Seventy years ago, photographers shot 35mm film and most cameras had 50mm lenses. That focal length was selected as the standard because the perspective it captures is close to what the human eye sees normally—minus the peripheral vision.
You don’t use your camera in the limited ways that were predominate long ago, before digital. You capture still images, but you also shoot video, so you need a more versatile zoom, and that changes everything. Finding a zoom lens highly suitable for both stills and videos has been challenging—unless you were willing to carry around a lens that is bigger and heavier than average. Challenging—until now.
Here, TAMRON presents some photos/images that illustrate both the practical and creative key points of the 20-40mm F/2.8 Di III VXD (Model A062).
POINT 1
Unrivalled portability – Staying on the camera at all times
People enjoy photography in many different ways, but one thing we all have in common: experiencing that moment of regret we feel when there is a shot we want to take but don’t have our camera—or the right lens—with us.
TAMRON has succeeded in making the 20-40mm F2.8 smaller and lighter, coming it at just 86.5mm (3.4 in) long and weighing only 365g (12.9 oz). This is a walkaround lens that you can keep on the camera all day and be confident you never miss a photo opportunity in daily life or when traveling.
POINT 2
Fast F2.8 aperture starting at 20mm standard zoom
TAMRON created the 20-40mm F2.8 as a new option for a fast-aperture standard zoom lens, especially as a vlogger’s standard zoom, and as a regular everyday, take everywhere lens.
The 20-40mm F2.8 is compatible with full-frame mirrorless cameras AND starts at the breathtaking 20mm focal length. Taking advantage of the benefits of the 20mm ultra wide-angle at the wide end, dynamic natural landscapes that emphasize perspective are just the beginning.
Set at the 40mm standard focal length, the lens works well in a wide range of shooting scenes, including snaps and portraits that make use of the beautiful bokeh at F2.8.
When combined with the in-camera crop function or on an APS-C mirrorless camera, the lens covers a focal length range equivalent to 30-60mm in full-frame format. For those who find 40mm to be not quite enough for their purposes, this lens offers a 20-60mm equivalent zoom range on a full-frame camera by activating the in-camera crop function without swapping lenses.
POINT 3
Easily enjoyable videography
The versatile 20-40mm F2.8 covers from the ultra wide-angle commonly used in video shooting to the standard focal range with a single lens. Additionally, with its compact and lightweight design, the lens is well balanced even when accessories like a camera grip or gimbal stabilizer are attached, unlike heavier weight-forward zooms. All in all, it’s a good choice for vlog shooting. When shooting at the 20mm wide end, you can shoot selfies that include the background, something that’s difficult to do even with a 24mm focal length.
For accurate and quiet autofocusing, the lens is equipped with an impressively quiet VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. This delivers stress-free focusing and excellent focus tracking of moving subjects. As the lens offers an F2.8 aperture across the complete zoom range, you can also enjoy video shooting that makes use of beautiful bokeh.
The 20-40mm F2.8 also features excellent close-up shooting capabilities, with a Minimum Object Distance of 0.17m (6.7 in) at the 20mm end and 0.29m (11.4 in) at the 40mm end. The ability to record a variety of scenes with its wide angle-of-view that would be captured using a mobile phone expands the possibilities of expression.
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SAR note: Tamron only shared these two small resolution image samples:
Shoten announced the release of a new modular medium format adapter. This is the press text:
Shoko Kobo Co., Ltd. will release the mount adapter for the SHOTEN UMS series on Thursday, August 18, 2022.
There are four types of compatible mounts: “Mamiya 645”, “Pentax 645”, “Pentax 67”, and “Hasselblad V” mounts on the lens side, and “Sony E”, “Nikon Z”, “Canon RF”, “Fujifilm G” and “L” mounts on the camera side. 5 types, and we will start selling a total of 25 types of products including dedicated mount parts.
SHOTEN UMS series
The UMS mount adapter is a product based on a new idea that has a two-part structure that allows you to replace the mount parts on the body side.
By exchanging the mount parts on the adapter body side, it is possible to attach it to cameras with different mounts. You can make effective use of the equipment you have.
A new idea with a two-part structure for the main body
The mount parts on the body side can be exchanged (*replacement mount parts sold separately)
Features:
By exchanging the mount parts, it can be attached to mirrorless machines of each manufacturer.
The intermediate mount (U mount) that connects the mount parts can be connected with a high sense of rigidity without rattling.
The interior of the adapter is matte coated to greatly reduce internal reflections.
Highly durable and rigid stainless steel mount parts are used on the lens side, enabling high-precision mounting.
With tripod socket (Arca-Swiss compatible standard)
TAMRON announces category-disrupting, fast-aperture standard zoom 20-40mm F/2.8 Di III VXD (Model A062) New lens is smallest and lightest in its class1 and opens new video opportunities
August 18, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. However, due to the current global health crisis, the release date or product supply schedule could change.
Overview of the 20-40mm F/2.8 Di III VXD (Model A062) features
The 20-40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class1. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using the linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 0.17m (6.7 in) and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.
Main features
1. Fast F2.8 aperture, compact size and exceptionally versatile 20-40mm zoom range
The 20-40mm F2.8 is TAMRON’s innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 86.5mm (3.4 in) and 365g (12.9 oz). At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm.
2. Fabulous family videos, vlogs, and other online content
The compact and lightweight 20-40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won’t miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds.
3. High image quality in a compact, lightweight body
4. TAMRON’s VXD linear motor for high-level AF speed and precision
5. Wide macro shooting: MOD of 0.17m (6.7 in) and maximum magnification ratio of 1:3.8 at the wide end
6. Rapid zooming (Zoom ring rotation arc is just 65˚)
7. TAMRON Lens Utility™ software for Focus Ring Function Setting and firmware updates
8. New design with improved texture and scratch resistance
9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)
11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF
