Analysis of the Japanese market in July: Sony has 49.7 percent sales share!

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The BCN ranking, which compiles actual sales figures from 2,400 electronics and camera retailers and online shops nationwide, has summarized the sales situation and price fluctuations in the mirrorless market. These are the July 2024 Mirrorless interchangeable-lens camera sales share by manufacturer:

  1. Sony: 49.7%
  2. Canon: 20.2%
  3. Nikon: 12.6%
  4. Fujifilm (not mentioned in article but looks like something around 7%)
  5. Panasonic (not mentioned in article but looks like something around 6%)
  6. OM Digital (not mentioned in article but looks like something around 4%)

BCN writes:

Sony’s share of mirrorless sales volume has risen sharply from 33.3% in June. This is due to the price increase that the company implemented on August 1st. Sales have increased due to last-minute purchases before the price increase.

The company’s hit product “VLOGCAM ZV-E10” is particularly popular. It has maintained the number one sales volume for 25 consecutive months since July 2022. In particular, this July’s sales share was 29.3%, approaching 30%, recording astonishing sales. The secret to its popularity is its low price.

–
via DClife

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Famous Australian influencer says he will test Sony’s new cameras in a couple of weeks

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One of our readers (thanks!) noticed this at minute 8:00: Matt from North Borders states that he will be in Taiwan in a few weeks to test new Sony cameras. It seems a bit odd for him to reveal this if he is under NDA. I don’t think also he is talking about the August 28 Sony event because there we should only get the 85mm f/1.4 GM II.
I am not sure about his claim, so far I have only heard about the announcement of a new FX camera that will probably take place in September. Hopefully, he will give us more details soon to clarify what he meant by this statement….

What do you think…is this a real “teaser”?

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ThinkTank Clearance sale: 25% off on Bags and Holsters

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Til August 27 you save 25% on ThinkTank Bags and Holsters sold on their Think Tank store, BHphoto and Amazon page.

ALL DEALS:

Save up to $600 on Sony gear sold at BHphoto, Adorama and Amazon. Some special mentions:

Cameras:

Lenses:

Accessories:

This is the lowest price ever on the excellent Tamron 70-180mmf /2.8 sold by Amazon US (Click here). Grab it if this has always been on your wishlist!

Reminder: The German company SPINN launched the new generation Water resistant wrapper on Kickstarter (Click here). It now has an extra barrier that now also protects your equipment against wet conditions!

Still available for preorder:
Light Meter Lit Duo 1 on Kickstarter (Click here).
PGYtech new customizable Outdoor Photography Backpack on Kickstarter (Click here).

 

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Is it true or wishful thinking? Will DJI launch a new mirrorless camera to compete more directly with Sony, Canon and Nikon?

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Two trusted sources have told me that DJI may announce something big in September. They themselves don’t know exactly what to expect, but they have a feeling that it could be some sort of new mirrorless product that will compete more directly against Sony/Canon/Nikon.
I trust these sources, so I think DJI may indeed have something new in store. But we still don’t know WHAT to expect. It could be a new full-frame mirrorless camera, a new video-focused camera, or some kind of fixed-lens full-frame model…we just don’t know yet.

Now, I personally love the idea of a new full-frame camera for mirrorless systems from DJI. I like it so much that I even created a tentative website called dji-rumors.com. If the rumor turns out to be wrong, I will kill the website, while if it is true I will put all the rumors and news I get on this new website.

The reason why I would like DJI to join the mirrorless world are the following:

  1. It would break the monopoly of the Japanese mirrorless “culture” that has the same “conservative” idea of hardware/software.
  2. DJI might finally do what Canon/Sony/Nikon have not done: Easy and intuitive cameras for normal humans to use, with built-in connectivity for sharing content on social networks, support for APPs, and so on!
  3. In general, this may bring some excitement within the whole market so that overall sales will increase.

Lie I told you before, I am NOT certain there will be really a new DJI mirrorless system coming in September. But let me know in the comments system what your thoughts are about this!

In any case, if you happen to know more about this DJI launch please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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