Follow live: Sony Press Conference

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There is near zero percent chance that Sony will announce a new Alpha camera or lens. But don’t worry, I am sure something exciting will be announced within 1-2 months. Probably a new camera (A7v?) and certainly at least one new lens! More about that on SAR soon…stay tuned!

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Sony Tidbits…

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2025 Camera Predictions! The best is yet to come…

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Top Stylish Cameras of 2024 (Explora).
2024 in review: the most important trends in photography this year (Dpreview).
Set Your Holidays A-Glow with the Best Lighting Gifts for Portrait Photographers (42West).
Here’s How I Make Digital Photos More Fun (Wirecutter).
We got this Minolta film camera for a fiver at a charity shop – and test it (Amateur Photographer).
Best Monitors for Video Editing (Explora).
10 Affordable Gifts for the Friend Who Always Remembers to Take the Group Photo (42West).

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I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

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Chris from PetaPixel tests the new Viltrox 135mm lens and says it’s as good as the Sony GM!

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Viltrox is aiming high with the introduction of the first lens in the “LAB” series: The new 135mm f/1.8 LAB FE lens is available for $899 only on Amazon, BHphoto. That’s less than 50% than what you pay for the Sony 135mm GM. Chris tested the lens and was impressed with its performance. This is very promising also because we know that in 2025 Viltrox will announce three more such “LAB” lenses:

  • 35mm f/1.2
  • 50mm f/1.2
  • 85mm f/1.2

And here you can see the first image of the 35mm lens:

Yes, the year 2025 will be exciting for all those who want a high quality full-frame autofocus lens with f/1.2 aperture!

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Sony FE 85mm f/1.4 GM II Lens Review by ePhotozine: “outstanding performance”

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Sony FE 85mm f/1.4 GM II Lens Review by ePhotozine (Click here). This is their conclusion:

The new lens sits comfortably at the top of the tree, unfortunately so does the price, so the new Sony is for those who want the outstanding performance and can meet the cost. This could be excellent value as the lens will last for many years. The previous design has lasted in the marketplace for the past seven years and is still a great lens. This makes the cost per year much more viable. For top performance and hard professional use, the new lens could be the one of choice. Value is not just about price and includes a myriad of other factors.
The original lens was an Editor’s Choice in 2016 and the new lens can now join it as an Editor’s Choice in 2024.

Sony 85mm f/1.4 GM II links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.

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