Breaking news: Sony will soon announce the 16-28mm f/2.0 GM lens!

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How2Fly confirmed that Sony is expected to soon launch the new 16-28mm f/2.0 GM lens. This will be the world’s fastest wide angle zoom lens! This will be finalize the f/2.0 zoom trinity that includes the Sony 28-70mm f/2.0 GM and 50-150mm f 2.0 GM.

I still don’t have any additional details such as pricing, size, or other specifications. And at the moment, I can’t confirm whether this lens will be announced alongside the new Sony A7V on December 2 (product page here).

All I know for sure is that within the next 3-4 months Sony will announce those three lenses:

  • 16-28mm f/2.0 GM
  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture, more affordable, more compact/lightweight)

Additional Sony A7V info:

A source told me Pre-Capture record up to 1sec and that 30fps is blackout free.

If you want any chance of getting it before Christmas, make sure to preorder ASAP through the links below!

Sony A7V at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK.

Sony A7V rumored specs :

  • 33MP partially stacked sensor
  • 30fps 14Bit RAW in electronic shutter and 10fps in mechanical (Blackout free)
  • Up to 1sec Pre Capture
  • 8 stops IBIS
  • 4k60p no crop, 4k120p with crop
  • no Open Gate
  • new AI chip like the Sony A1II
  • Free-Angle Tilting 3.2″ Touchscreen LCD
  • 1 SD slot and 1 hybrid SD/CFexpress Type A slot
  • no C5 button
  • improved EVF (5.6m dot?)
  • dual USB-C port (gets rid of the micro-USB port)
  • Same Sony A7rV body design.
  • price close to $3000
  • Announcement on December 2
  • Limited batch ships before Christmas
  • Price: 2999€
  • Sony A7V Preorders (open on Dec 2): BHphoto, Amazon.

Three lenses are on Sony’s roadmap:

  • 16-28mm f/2.0 GM
  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture, more affordable, more compact/lightweight)

Black Friday deals are now live worldwide at Amazon US, BHphoto Holiday page , Amazon Canada.
In EU at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, and other Amazon EU countries. And also at Amazon Australia.

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Today is Black Friday with a ton of new European deals!

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New EUROPEAN Black Friday deals at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, and other Amazon EU countries. Plus on non-Amazon stores at Fotokoch, Fotoerhardt, Calumet and WexUK.
Non Eu deals at Amazon US, Amazon CanadaBHphoto Holiday page, Amazon Australia.

Some new mentions:

Amazon Germany:

Sony Europe launched new up to 500 Euro discount on Sony gear at CalumetPhoto, Fotokoch, Fotoerhardt, Amazon DE, WexUK (runs til Dec 1). The cool thing is that you can combine this with the Winter Cashback and save up to 1000 Euro!

A few examples of savings combining the two deals:

20% off on reconditioned gear at:

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The new Sony reconditioned deals at Amazon Resale (up to 15% off)

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Black Friday deals are now live worldwide at Amazon US, BHphoto Holiday page , Amazon Canada.
In EU at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, and other Amazon EU countries. And also at Amazon Australia.

-> New up tp 25% off on reconditioned Amazon gear -> Here you find the Sony Alpha deals.

Non-Sony gear:

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New Black Friday deals: Save big on Pelikan cases/bag + Type A cards

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Black Friday deals are now live worldwide at Amazon US, BHphoto Holiday page , Amazon Canada.
In EU at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, and other Amazon EU countries. And also at Amazon Australia.

Today’s new deals:

Black Friday deals you cannot miss:

The BIG deals on reconditioned gear:

Software deals not on Amazon:

New Black Friday deal on Rokinon FE lenses! These lenses just hit their lowest price ever thanks to the newly added coupon code:

E-mount camera and lens deals:

Storage and card deals:

The massive Sony holiday savings started today and you can find them on those pages at BHphoto, Amazon, Adorama. And the additional $50 cashback has been extended to January 1st!

Sony Camera rebates:

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Sony Germany shows an image of the new Sony A7V

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SonyAlphaGermany posted this image of the new Sony A7V. I did enhance the image and you see clearly it uses the same Body design of this camera.

If you want any chance of getting it before Christmas, make sure to preorder ASAP through the links below!

Sony A7V at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK.

Sony A7V rumored specs :

  • 33MP partially stacked sensor
  • 30fps 14Bit RAW in electronic shutter and 10fps in mechanical
  • Pre Capture
  • 8 stops IBIS
  • 4k60p no crop, 4k120p with crop
  • no Open Gate
  • new AI chip like the Sony A1II
  • Free-Angle Tilting 3.2″ Touchscreen LCD
  • 1 SD slot and 1 hybrid SD/CFexpress Type A slot
  • no C5 button
  • improved EVF (5.6m dot?)
  • dual USB-C port (gets rid of the micro-USB port)
  • Same Sony A7rV body design.
  • price close to $3000
  • Announcement on December 2
  • Limited batch ships before Christmas
  • Price: 2999€
  • Sony A7V Preorders (open on Dec 2): BHphoto, Amazon.

Three lenses are on Sony’s roadmap:

  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture)
  • ultra wide angle f/2.0 GM zoom

Black Friday deals are now live worldwide at Amazon US, BHphoto Holiday page , Amazon Canada.
In EU at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, and other Amazon EU countries. And also at Amazon Australia.

 

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Zach Mayfield believes the Sony FX2 Will be LOVED In 2 years

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Zach believes that at first glance, the Sony FX2 might seem like an odd release — but dig a little deeper, and you’ll find one of Sony’s most refined video tools yet. It borrows the trusted 33MP full-frame sensor from the A7 IV and packs it into a compact cinema-style body with top-tier autofocus, impressive IBIS, and a surprisingly useful EVF.

While it lacks 4K 120p and suffers from rolling shutter, it nails the fundamentals: great color, strong codecs, dual native ISO, and excellent ergonomics. The FX2 may not be flashy, but it’s quietly becoming a favorite among solo shooters and hybrid creators.

Sony FX2 at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK

And also Sydney Diongzon likes the camera:

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Natural Noise Reduction, Sharper Detail & Faster Processing in Aiarty Image Enhancer V3.5 – 49% OFF + Lifetime Upgrades

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Aiarty Image Enhancer’s latest V3.5 update tackles high-ISO noise, softening from long lenses, and color shifts in challenging lighting. The update delivers cleaner images, sharper detail, and faster GPU-accelerated processing for both RAW and JPEG files.

What’s New in Aiarty Image Enhancer V3.5:

  • Sharpening Strength slider for more precise control over noise reduction and detail
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  • Better detail preservation in wildlife and low-light shots

Existing users can upgrade to V3.5 for free. New users can take advantage of a 49% discount on the Lifetime License, which includes unlimited free updates.

Black Friday Deal: 49% OFF Lifetime License+ Offline Processing

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This makes Aiatry a flexible, cost-effective option for photographers who want reliable, fast enhancement without subscription fees.
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With the new Strength slider, you can adjust how aggressively Aiarty applies sharpening and denoising:

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Quick Color Correction Panel

White balance, exposure, contrast, saturation, and tint can all be adjusted directly in the app, eliminating the need to switch between multiple programs to fix color casts or restore natural tones.

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Aiarty reduces softness from long lenses and older glass, while keeping textures like feathers, fur, and foliage crisp. It’s ideal for wildlife, birds in flight, and landscape photography.

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Not every photo needs upscaling or facial enhancement, but if you do want to enhance facial features, V3.5 speeds up the process. The Gradient Overlay offers subtle, natural blending, while the Routine Overlay provides bolder, more efficient coverage.

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The improved GPU engine and batch workflow allow dozens—or even hundreds—of images to be processed efficiently. Real-time previews and customizable presets give photographers consistent, predictable results.

Aiarty Image Enhancer – A Cost-Effective, Offline AI Tool
If you want fast, natural-looking enhancement without relying on cloud infrastructure or subscriptions, Aiarty Image Enhancer offers a powerful offline solution—ideal for wildlife, low-light, travel, and high-ISO photography.

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