Sony has announced the digital camera “DSC-HX99 RNV kit” that uses laser retinal projection technology that makes it easy for people with low vision (amblyopia) to see images on conventional viewfinders and monitors.

Gogole translated text from Digicameinfo:

• On February 21, Sony announced that it will sell a limited number of the digital camera kit “DSC-HX99 RNV kit” that combines a laser retina projection type viewfinder that is not easily affected by the focusing ability of the eyes with its own digital camera. The price was reduced to 109,800 yen by Sony bearing some of the costs.
• It is combined with the viewfinder “RETISSA NEOVIEWER” that applies QD Laser’s laser retinal projection technology and the Cyber-shot series “DSC-HX99”.
• Laser retinal projection technology is a mechanism that reflects the weak light of RGB lasers emitted by an ultra-compact projector on MEMS mirrors (microscopic mirrors that vibrate at high speed) and projects images directly onto the retina. It is characterized by being able to see images regardless of the condition of the anterior eye, making it easier for people with low vision, who had difficulty seeing images with conventional viewfinders and monitors, to take photos and videos.
• “Laser retinal projection is a completely new technology that has been put to practical use ahead of the rest of the world. We hope that this product will enable people with low vision to enjoy taking pictures, expand their range of activities, and discover new worlds.” President Mitsuru Sugawara)

Today’s Amazon deal page lists big rebates on Crucial storage (Click here) and Samsung memory (Click here).

Reminder: New Kickstarter projects:

• The new Spinn CP is now available on Kickstarter (Click here). It’s a different way to carry your camera and an update to their previous CP version. It now comes with two different base plates and a adjustable comfort strap made in five colours. From recycled raw materials.
• The new Korin Anti-Theft bag launched on Kickstarter (Click here). No knife can cut this bag!
• The new Power Junkie 2 is now available on Kickstarter (Click here).
• Clever supply launched the new Camera Sling on Kickstarter (click here).

Preorder links:
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Preorder links:
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Press text:

Sony Electronics Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with a 50mm F1.4 G Master
Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design

SAN DIEGO, CA – Feb. 21, 2023 – Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) as the newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony lineup with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. The 50mm F1.4 G Master delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscapes, travel, and weddings.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the 50mm F1.4 G Master lens, the latest addition to the E-mount lens line-up,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Sharp Imagery and Beautiful Bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the 50mm F1.4 G Master. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene. ​ ​

In addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used ⁱ. This level of close-up performance provides extra flexibility when shooting both stills and videos.

Remarkably Compact Design for Maximum Versatility

The 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ⁱⁱ.

The compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation. ​

Fast, Precise, and Reliable Autofocus 

The 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasterⁱⁱⁱ than conventional models with the same specifications ⁱⁱ. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4. ​

 The XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation ^iv function provided in compatible Sony’s Alpha cameras.

Intuitive Operability and Outstanding Reliability

The lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions.

The 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants^. ​ A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.

Pricing and Availability

The new 50mm F1.4 G Master lens will be available in May 2023 for approximately $1299.99 USD and $1799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: ​

A product video on the new 50mm F1.4 G Master can be viewed HERE. ​ ​ ​

Exclusive stories and exciting new content shot with the new 50mm F1.4 G Master lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand. ​ ​ ​