One source claims that Laowa will announce a new 28mm f/1.2 FE lens in March. It would become the widest and fastest Full Frame E-mount lens on the market. Sigma is the current king with their 35mm f/1.2 FE lens.
Specs summary:
Thanks to the source! Hope you can share the images soon ;)
One reliable source told me that the Sony A7IV will get a new firmware update 2.0 within the next couple of days! Another source told me that the new firmware update will include Focus Stacking.
I have no other info about what improvements to expect and if also other cameras will be updated.
Note: Sony A1 owners, I hear your cries for help!
Sony Electronics has announced the next generation of its Creators’ Cloud platform, opening a host of new cloud-based applications and features designed for individual content creators and small content teams.
The Creators’ Cloud platform includes Ci Media Cloud for collaborative media workflows, and Discover, a platform to discover and connect with peers. The Creators’ Cloud platform, aimed at independent professionals, will soon include Creators’ App, a content transfer application from camera to cloud.
Creators’ App will be the successor of Imaging Edge Mobile Plus and will act as an extension of a camera to upload, view, and manage photo and video content shot on select Sony cameras and stored in the cloud. Sony offers 5GB of cloud storage free for any Creators’ Cloud account user, and 25GB for owners of select Sony cameras.
Preorder links: Sony 50mm F/1.4 GM at BHphoto. Amazon. Adorama. FotoKoch. FotoErhardt. Calumet DE. WexUK.
Lenstip tested the new Sony lens and concluded:
The Sony FE 50 mm f/1.4 GM was a surprise for me personally and for more than one reason. First, I didn’t expect such a launch, especially as less than two years ago the system got two other 50 mm devices. Second, I didn’t expect that a new 50 mm lens might be optically more complex than its faster brother, the FE 50 mm f/1.2 GM. Thirdly, I didn’t expect such a high price tag, amounting to 1700 Euro.
If you forget about these surprises for a while and focus on the most important thing, you can only praise the new Sony FE 50 mm f/1.4 GM as it is virtually without any flaws. Its physical dimensions are smaller than these of many direct rivals and yet its optical system is able to correct properly chromatic aberration, distortion, coma, and astigmatism. At the same time it is so exceedingly sharp in the frame centre that it is able to beat all resolution records with a healthy margin and, additionally, it offers excellent image quality on the edge of both types of detectors.
Significant vignetting is something we expected up to a point; as a kind of consolation we should add that the Sony still can outperform some of its rivals in this category.
Preorder links:
Sony 50mm F/1.4 GM at BHphoto. Amazon US&CA&EU. Adorama. FotoKoch. FotoErhardt. Calumet DE. WexUK.
The lens will start shipping out on March 12, which is earlier than I expected. Last year supply issues were so heavy we usually had to wait 2-3 months before a new lens or camera shipped out.
VERIFIED RUMORS:
Back in January I got word that Sony would announce a Vlogger focused ZV FF camera. I really assumed this was a fixed lens model but I was wrong! Trusted sources now confirmed this is an E-mount camera. More reliable info: It will definitely be announced in late March and the price will be below $3,000!
I hope to get some VERIFIED specs soon!
UNVERIFIED RUMORS:
As of now I can only share this UNVERIFIED specs from a two new sources. So it might be wrong. But for the sake of discussion let me know what you would think about this:
So this seems to be something like a baby A7sIII for Vloggers. What do you think about this? Personally I don’t care much about it but apparently the vlogger market is booming and Sony has to fill the niche!
More RUMORS to come:
In this video I share some more tidbits and a hin about another rumor I will post tomorrow:
The new Sony 50mm F/1.4 GM is certainly a nice addition but it’s really new cameras that we really need. And like I told you before THREE camera might be announced between March and early Summer. I told you a new ZV Full Frame camera might arrive in March. Well now I was able to triple check the information and confirm you with 99% reliability this is the case. I can also confirm you that one of the other two cameras is pretty exciting!
But today at 14:00 London time I will share NEW info about this new ZV FF model on my Youtube channel (Click here to subscribe it). If we get past 10k subscribers I promise I will get a proper haircut ok? Or maybe I have to get the haircut to make it to 10k :)
The new ZV FF:
I misunderstood one important aspect of the new ZV Full Frame camera, will make a video about the “correction” and also share some possible specs at 14:00 London time tomorrow!
