About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

7SIV in the hands of select filmmakers
Now the siv is a true hybrid camera
Sony will not recycle the 12.2 mpx bsi sensor
Amazing times ahead..

Source 2:

According to information from a SONY employee, SONY will officially say goodbye to the FX9 series in 2025. Therefore, an FX9 successor is not expected. The FX6 will also ‘probably’ not receive a Mark II in 2025.

Source 3:

Sony A7RVI will come in 2026 on “new generation” platform: new sensor and new processor

So that’s what I got the past weeks from anonymous messengers. So definitely high chance most of this (or all) could be wrong. I hope Source 2 is definitely wrong :)

Dpreview discussed areas where Sony could improve and expand its camera lineup to better compete with Canon and Nikon, covering both updates to existing models and new products:

1. High-Resolution, High-Performance Camera: Sony lacks a versatile, high-resolution camera at a more affordable price point. The a7R V offers high resolution, and the a7S III excels at video, but only the a1 II combines both features at a premium $6,500 price aimed at professionals. If Sony could remove some professional features and lower the price, it would have a camera to compete with the Canon EOS R5 II and Nikon Z8, both offering similar capabilities at a much lower cost.
2. Update for the a6100: The a6100, launched in 2019, is due for a refresh. Since Sony has improved its autofocus and menu systems, updating the entry-level APS-C model could provide better value and performance for less than the a6700.
3. Update for the a7 IV: The a7 IV features a 33MP sensor, but it suffers from high rolling shutter in 4K video. A potential update could either lower the resolution or integrate partial stacking technology (like the Z6III) to improve performance without compromising dynamic range. An update to the a7 V could be expected soon.
4. Compact Camera Updates: Sony is encouraged to release a new model in the RX100 lineup, either a more affordable version with a non-stacked sensor or a higher-end version with advanced features and the fast 24-70mm F1.8-2.8 lens from the RX100 V. The RX1 also deserves an update, potentially using a modern full-frame sensor (from the a7CR) and Sony’s latest autofocus technology, with improved battery life.
5. New Lens Wish: The article suggests a new 50-150mm F2.8 lens, an APS-C equivalent to the full-frame 70-200mm, which would be smaller, lighter, and more affordable. This lens could be beneficial for all APS-C systems, and Sony is seen as the likely candidate to produce such a lens due to its commitment to innovative and unique lenses.

In conclusion, Sony could enhance its lineup by creating a more affordable high-resolution hybrid camera, updating the a6100 and a7 IV, refreshing the RX100 and RX1 series, and introducing a versatile 50-150mm F2.8 lens for APS-C cameras. Do you agree with this wishlist?

I personally think a the lens wishlist is way too short…would love to get the 50mm f/0,95 AF FE GM, 85mm f/1.2 GM and 70-150mm f/2.0 GM. When it comes to cameras we really do need a new A7sIV and a A7000 flagship APS-C camera.