We finally got the BIG announcement we were all waiting for! The new Sony A7V—ah wait… nope. It’s the Sony Camera Rain Cover, now finally available for preorder at BHphoto (click here).

A Vietnamese influencer shared this and wrote:

It seems Sony will announce something, maybe the a75 in exact Dec. 2nd. The invitation was sent to Vietnamese KOLs and content creators. The time in picture is Vietnam time so please convert to yours accordingly.

Sony A7V Preorders (open on Dec 2): BHphoto, Amazon.

Press text:

Precise & Offline AI Background Removal with Aiarty Image Matting (40% OFF + Lifetime Free Upgrades)

Cutting out fine details like hair, fur, lace, or glass can be tedious. Even for Sony Alpha photographers with high-resolution RAW files, manual masking is slow, and online AI tools often struggle with semi-transparent areas, low-light images, or privacy concerns.

Aiarty Image Matting is a desktop AI tool that simplifies background removal, alpha matting, and seamless foreground blending—all offline, ensuring your images remain secure and private.

Black Friday Special: 40% Off Lifetime License

For a limited time, save 40% on the Lifetime License—now only $59 (originally $109).

• Use on up to 3 computers
• One-time payment—no subscriptions, no recurring fees, and no hidden costs
• Lifetime free upgrades—always have access to the latest features at no extra cost
• 30-day money-back guarantee

Find out more about the Black Friday deal.

Learn how Aiarty Image Matting can enhance your photography workflow.

Performance-Driven Specifications

Quick Highlights:

• Supported Formats: Sony Alpha RAW (.arw, .sr2), Canon (.cr2, .cr3), Nikon (.nef), Fujifilm (.raf), Panasonic (.rw2), Olympus (.orf), plus standard formats like .jpg, .png, .heic, .tiff.
• Batch Processing: Auto-detects subjects and replaces backgrounds across up to 3,000 images—perfect for product shoots or large projects.
• High-Res Output: 2× upscaling, exports up to 10K, with denoise and deblur.
• Offline Performance: Optimized for NVIDIA/AMD/Intel GPUs and CPU, fully offline for secure, fast editing.

Quick & Easy Workflow

1. Load Image: Drag and drop your photo into Aiarty.
2. Choose AI Model: Select the best model based on your image.
3. Automatic Matting: Let the AI separate the subject from the background.
4. Refine (Optional): Use the built-in brush, eraser, and edge tools to clean up fine details. You can blur or replace the background, or leave it transparent.
5. Export: Save your image in full resolution or upscaled quality.

Four AI Models for Accurate Subject Separation

Aiarty offers 4 AI models for different image types. Whether handling hair, fur, feathers, semi-transparent objects, or emphasizing outlines, there’s a model for every scenario:

• AlphaStandard V2: Smooth blend, optimized transparency for edges like wedding dresses, glass, water, hair, or pet fur.
• AlphaEdge V2: Sharp edge focus for images where clarity matters more than soft blending.
• EdgeClear V2: Precision matting for fine-detail objects like jewelry, birds, furniture, or vehicles.
• SolidMat V2: Ideal for complex solid objects like books, shoes, phones, and furniture.

Replace Backgrounds in a Snap


Aiarty’s alpha matting allows non-destructive editing. Subjects can be masked for transparent backgrounds, replaced with new images, or turned into white background shots for clean product photography.

Precision Alpha Matting & Refinement Tools

Aiarty Image Matting effectively handles fine details like hair strands, fur, lace, tulle, glass, water droplets, and other semi-transparent textures with true alpha. It’s perfect for portraits, wildlife, and product photography where high attention to detail is required.
Once the background is removed, use the built-in brush, eraser, dodge, and burn tools to refine edges and perfect details. Adjust transparency, blur, feathering, and even add black-and-white effects to seamlessly blend subjects into new backgrounds.

Final Thoughts

Aiarty Image Matting simplifies background removal and matting, turning a time-consuming task into a fast, precise process. Whether you’re working on portraits, wildlife, or product photography, Aiarty offers a powerful yet easy-to-use solution for achieving professional-quality composites.

With lifetime updates and the ability to use on 3 computers, Aiarty is a cost-effective tool for photographers looking to streamline their workflow and improve efficiency.

Learn more about Aiarty.

For a limited time you save $430 on the Adobe Cloud Pro at BHphoto (Click here).

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We already have a bunch of early Black Friday deals! All early holiday Deals are now live on this special BHphoto page (Click here).

The massive Sony holiday savings started today and you can find them on those pages at BHphoto, Amazon, Adorama. And the additional $50 cashback has been extended to January 1st!

Sony Camera rebates:

• $500 off and $50 cashback on the Sony A1 at BHphoto, Amazon, Adorama
• $900 off and $50 cashback on the Sony A7R V at BHphoto, Amazon, Adorama
• $300 off on the Sony FX3 at BHphoto, Amazon, Adorama.
• $200 off and $50 cashback on the Sony A7CR at BHphoto, Amazon, Adorama
• $700 off and $50 cashback on the Sony A7 IV at BHphoto, Amazon, Adorama

Software: You now save up to 77% on the Luminar Neo software (Click here). Add our checkout code “SAR” to get additional 10 Dollar/Euro discount!

One source (thanks!) claims that the Sony A7V will be announced on December 2 at around 2–3 PM London time. While I’m not 100% certain yet, this timing seems very plausible — Sony often unveils major gear on a Tuesday or Wednesday, and several other sources have already confirmed the launch is set for early December.

That means you’ve got about 20 days to gather the funds — roughly $3,000 — if you want to grab the camera on launch day! I’ve also been told that only first-day preorders are likely to ship before Christmas, while anyone ordering even a day later could see their delivery pushed to January.

Sony A7V Preorders (open on Dec 2?): BHphoto, Amazon.

You can preorder them ow here:

• 2TB Gold car at BHphoto.
• 2TB Silver car at Amazon.

Press text:

The latest capacity in the CFexpress 4.0 Type A card roster revolutionizes the way Sony creators tackle photo and video productions.

Lexar^® Professional GOLD CFexpress™ 4.0 Type A Card

• Capacities up to 2TB to capture larger 8K video files and burst mode images
• Max read speeds up to 1800MB/s¹ and max write speeds up to 1650MB/s¹ when paired with the Lexar Professional CFexpress™ Type A USB 4.0 Reader (sold separately)
• Sustained write speeds of 1400MB/s, and a VPG400 rating
• Temperature-proof, vibration-resistant, IP68 dust- and water-resistant, and 150N pressure-proof³
• Compatible with current Sony Alpha and Sony FX cameras

Lexar^® Professional SILVER CFexpress™ 4.0 Type A Card

• Capacities up to 2TB to capture larger 8K video files and burst mode images
• Compatible with Sony Alpha and Sony FX cameras
• Max read speeds of 1750MB/s, max write speeds of 1650MB/s when paired with the Lexar Professional CFexpress™ Type A USB 4.0 Reader (sold separately)
• Sustained write speeds up to 1300MB/s and a VPG200 rating
• Temperature-proof, vibration-resistant, IP68-rated dust- and water-resistance, and 150N pressure proof³

San Jose, CA, USA, November 12, 2025—Lexar, a leading global brand of flash memory solutions, is delighted to announce a new 2TB capacity for both the Lexar^® Professional GOLD and SILVER series of CFexpress 4.0 Type A cards.

The 2TB Lexar^® Professional GOLD CFexpress™ 4.0 Type A Card and the 2TB Lexar^® Professional SILVER CFexpress™ 4.0 Type A Card are engineered to help creatives stay in the field longer, with the capacity to store multiple burst photo collections and capture seamless cinema-quality 8K video.

Featuring max read speeds of 1800MB/s and max write speeds of 1650MB/s,¹ the 2TB Lexar^® Professional GOLD CFexpress™ 4.0 Type A Card can capture vibrant, fast-action shots and accelerate post-production. Combined with sustained write speeds up to 1400MB/s, this card allows users to capture video without missing a frame.

Built to capture seamless 8K video and gorgeous burst photos, the Lexar^® Professional SILVER CFexpress™ 4.0 Type A Card delivers max read speeds of 1750MB/s, max write speeds of 1650MB/s and sustained write speeds of up to 1300MB/s¹ so users can capture anything they’d like to shoot.

Equipped with a rugged design, these cards are built to withstand harsh environments. The 2TB Lexar^® Professional GOLD and SILVER CFexpress™ 4.0 Type A cards are temperature-proof, vibration-resistant, and shock-resistant, and come with a IP68 rating for dust-and waterproof².

“Built to provide next-gen performance, Lexar CFexpress 4.0 Type A cards give professionals the speed and reliability needed to capture burst photos and large video files without dropping a frame,” said Joey Lopez, Director of Brand Marketing. “Paired with 2TB of storage, this compact and durable card provides massive capacity for you to capture the action and stay in the field for longer.”

The 2TB Lexar^® Professional GOLD CFexpress™ 4.0 Type A card is available for an MSRP of $699.99, and the 2TB Lexar^® Professional SILVER CFexpress™ 4.0 Type A Card is available for an MSRP of $599.99. Both cards are compatible with Sony Alpha cameras and Sony FX Series cameras.

Meike just launched their new affordable 85mm f/1.8 Full Frame Autofocus E-mount lens on Amazon, and Meike store.